Communication Strategy

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Viknesh s/o vendasalam
S873101z
Assignment 1
D . Television set (Samsung)

Mission and Strategies of Samsung

“ Welcome to Samsung, For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels and more. Our flagship company, Samsung Electronics leads the global market in high tech electronics manufacturing and digital media. Through innovative, reliable products and services; talented people; a responsible approach to business and global citizenship; and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.” ( http://www.samsung.com/sg/aboutsamsung/index.html)

From their website, i can see that they have very simple mission that is to push the boundary and keep moving to the next level. In their mission statement “making a better world” is seen through their efforts with their products all over the world. Samsung have build the tallest skyscraper, Burj Dubai, in the world. (http://www.azobuild.com/news.asp?newsID=682). This shows their strength hold of their mission. Their flagship company, Samsung Electronics is one of the biggest companies in the world with their huge revenue generated . Their strategies are through constantly improving their products , reliable services, hiring talented people , having a responsible approach to their business and being a global citizen . their goal is to work together with their partners and customers and enhancing Samsung’s business. Their main strategies are goods and service design, quality and human resources and job design.

ii) The market type is monopolistic competition because there many producers and many consumers in the market. Furthermore, when it comes to monopolistic competition, it involves a great deal of non price competition which is based on product differentiation. This gives the producers a certain degree of control over price. The electronics industry is a very wide category and it contains many type of products. Samsung companies with other companies in providing customers with a wide array of products that are good quality and affordable price. What they do not do is specialize in a certain product and thus they can not make an expensive superior product. With intense rivalry and competition in the industry. Samsung is satisfying consumers who want modern reliable products ranging from cell phones to home electronics. For example is the Samsung smart tv. Its the first in the world for the slimmest tv and interactive tv content.

Cost leadership
In today market high technology requires high cost, Samsung tried to reduce cost by having main R&D facility in their own country instead of having many branches in other countries. By doing this they have introduced many products with low price and high technology products. There cost leadership came from Samsung policy, which is “We will devote out human resources and technologies to create superior products and services thereby contributing to a better global society” Response

Samsung’s flexibility is matching market changes in design innovation and volumes. For example is their Samsung Galaxy tab (http://www.samsung.com/us/mobile/galaxy-tab) was launch to quickly compete with Apple’s ipad. Because of Samsung quick response in the market they apple’s number one competition in the Smartphone and tablet PC. Samsung products are well known for their reliability and most of their wide range of products have a warranty up to 3 years. For example are their High definition television sets come with a 3 year warranty. People all over the world have trust in their service to delivery. Their timeliness is quickness in design, production , and delivery iii)

Process design focus
Samsung Electronics process design is repetitive focus. When its comes to electronics devices changes...
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