Communication Strategies

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Communication Strategies

BU 204: The Digital Firm and Business Communications

11 November 2012

Technology is something we all use every day. It could be your cell phone, laptop, tablet, or anything else you prefer. Sadly to say, we also become dependent on these different types of technology. If you have dealt with technology enough in your lifetime, you know that it will fail you at some point in time. It is always at the most inconvenient times as well. Having an effective communication strategy to use while your technology or network isn’t available is very important. Should something happen to your network, you should have troubleshooting steps or a communication strategy readily available. It is the responsibility of the organization or business to make sure there is a communication strategy available. According to our text, an organization is a stable, formal social structure that takes resources them to produce outputs (Laudon & Laudon, 2012). The technical definition focuses on three elements of an organization. Capitol and labor are primary production factors provided by the environment (Laudon & Laudon, 2012). I’m not familiar with many organizations, so the organization that I am most familiar with is the military, the Air Force to be exact. Working in an office setting and also being a technical administrator, I constantly dealt with communication issues.

When I think of a digital firm, I think of a firm in which nearly all of the organization’s significant business relationships with customers, suppliers, and employees are digitally enabled and mediated just like the text states (Laudon & Laudon, 2012). The internet is also the first thing that comes to my mind and I will be the first to admit that I use it for everything. I have become very dependent upon Google. I can think of millions of digital firms. Digital firms sense and respond to their...
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