Communication Process

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Communication simply can be defined as conveying, receiving and processing information or message (Kenneth E.Clow, 2010, p. 30). The communication takes place when a message or idea is transferred by a person, group or organization is able to comprehend by the receiver.

The above figure shows how communication occurs as the message that was sent reaches its destination in the form that is understood by the receiver.
Nestle company is the sender who manufacture and sell Milo powder. The company coveys their advertising message through various transmission devices. These devices include television carrying Milo advertisement, printed advertisement on newspaper and Milo sponsorship. The message which Milo advertisement attempts to transfer is healthy energy drink with great malted chocolate taste that provides essential vitamins and minerals to meet the nutrition and energy demands of young bodies and mind. It contains PROTOMALT, a malted barley extract that supplies complex carbohydrates which can provide energy and nutrients the body needs. Milo also contains ACTIGEN-E, a unique combination of 8 vitamins (Vitamin B1, B2, B3, B5, B6, B8, B12 and C) and 4 minerals (Iron, Magnesium, Calcium and Phosphorus), which helps in the optimal release of energy from food. Encoding message is the process of converting information in a form which can be sent or transmitted from sender to receiver. Creative responsible to take the idea and develop attention-getting advertisements designed for various media, such as, television, newspaper, Internet and others. The company wishes to communication the intended audience that Milo is the world’s leading chocolate malt beverage. It has long been known as an energy drink strongly associated with sports and good health. For instance, Milo advertisement during commercial break in television program is about teenagers are more energetic and focused in their daily life after consuming a cup of Milo. Some commercial also...
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