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Communication Practice of United Hospital

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Communication Practice of United Hospital
` 1.0 INTRODUCTION

1.1 Origin of the Report

This report has been prepared as a requirement for Service Marketing Course (MKT-412). It involves developing the service communication mix of a service provider organization.
1.2 Objective of the Study:
Broad objective:
To know about the service communication mix of United Hospital ltd.
Specific objectives:
To find out the history of United Hospital ltd
To find out the mission, vision, goal, strategy of United Hospital ltd
To find out the organization structure and size of United Hospital ltd
To find out the products, services, customers, markets of United Hospital ltd
To find out the limitation of the service of United Hospital ltd
To find out the service differentiation of United Hospital ltd

1.3 Limitation:
The limitation of the report is that we cannot get any survey report of United Hospital ltd. We also can’t give any service advertisement of United Hospital ltd. Besides these we do the report all of true & justified information.

2.0 UNITED HOSPITAL, HEALTH SERVICE PROVIDING ORGANIZATION

2.1 History
United Hospital Ltd was borne out of a vision to provide a complete and one-stop healthcare solution to the people of Bangladesh. Opening its doors in August 2006 and situated besides the picturesque Gulshan Lake, this hospital is one of the largest private sector healthcare facilities in Bangladesh. With a capacity to house over 450 patients and established across a total covered area of over 400,000 square feet, the hospital has 11 state of the art operation theatres to cater to the needs of our varied patient base. Our departments of cardiology, gynecology, orthopedic and pediatrics’ are staffed by the most esteemed doctors in their respective fields. As an example, a glimpse at our cardiology department would reveal that till date we have conducted over 2300 open heart surgeries and over 8300 angiograms and angioplasty operations. That’s over 12 heart related surgeries per day


Bibliography: * www.uhlbd.com/ * http://www.youtube.com/watch?v=8cHrJ6G7whM/ * bdnews24.com/details.php?id=226559&cid=2 * http://www.onlinemedicaltourism.com/United-Hospital-Bangladesh.html
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