Communication- Is It an Art or a Science ? Let Us See...........

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CHAPTER
MEANING, TYPES AND MODELS OF COMMUNICATION
*Dr. AJAY KUMAR ATTRI
Lecturer, Deptt. Of Education, MLSM College Sundernagar; Mandi (H.P)

• INTRODUCTION
Over time, technology has progressed and has created new forms of and ideas about communication. The newer advances include media and communications psychology. Media psychology is an emerging field of study. These technological advances revolutionized the processes of communication. Researchers have divided how communication was transformed into three revolutionary stages: In the 1st Information Communication Revolution, the first written communication began, with pictographs. These writings were made on stone, which were too heavy to transfer. During this era, written communication was not mobile, but nonetheless existed. In the 2nd Information Communication Revolution, writing began to appear on paper, papyrus, clay, wax, etc. Common alphabets were introduced, allowing the uniformity of language across large distances. Much later the Gutenberg printing-press was invented. Gutenberg created this printing-press after a long period of time in the 15th century. In the 3rd Information Communication Revolution, information can now be transferred via controlled waves and electronic signals. Communication is thus a process by which meaning is assigned and conveyed in an attempt to create shared understanding. This process requires a vast repertoire of skills in interpersonal and interpersonal processing, listening, observing, speaking, questioning, analyzing, and evaluating. It is through communication that collaboration and cooperation occur. • MEANING OF COMMUNICATION

1. communication is :
a. An art and a technique of using words effectively to impart information or ideas. b. The field of study concerned with the transmission of information by various means, such as print or broadcasting. c. Any of various professions involved with the transmission of information, such as advertising, broadcasting, or journalism. 2. communication as a mean is:

a. A system, such as mail, telephone, or television, for sending and receiving messages. b. A network of routes for sending messages and transporting troops and supplies. 3. In the electronic world, it is the transfer of data and information from one location to another. "Data communications" or "datacom" refers to digital transmission. "Telecommunications" or "telecom" refers to a mix of voice and data, both analog and digital. However, due to digital convergence, "telecommunications" implies "data communications." 4. Communication is a process of transferring information from one entity to another. Communication processes are sign-mediated interactions between at least two agents which share a repertoire of signs and semiotic rules. Communication is commonly defined as "the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs". [pic]

5. Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and an intended recipient; however the receiver need not be present or aware of the sender's intent to communicate at the time of communication in order for the act of communication to occur. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, through media, i.e., pictures, graphics and sound, and writing. 6. Communication is a transfer of information, such as thoughts and messages, as contrasted with transportation, the transfer of goods and persons. The basic forms of communication are by signs (sight) and by...
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