Wal-Mart is number one in the Retail Giant Corporation across United States of America, and is the leading retail store in fifteen other countries. Wal-Mart continues to seek new and innovated ways to reach its customers on a daily basis. The store believes its success has been base upon its customers and being able to reach them with the new technologies of this Modern Age. The wave of the internet shopping has open just another door for customer that are unable to get out and shop are that are just too busy. Wal-Mart’s website is the Wal-Mart store but virtual and the website as well has lower prices that fits everyone’s budget. Wal-Mart has the slogan of rolling back prices with Smiley the Happy Face. The Wal-Mart motto is to save money and live better. The website carries an advantage over the store because a person of any age can navigate the website. Every customer can do his or her one-stop shopping from home, work or wherever there is a computer, and receive free delivery to the nearest store, let’s compare that to Target.
Reflection of Wal-Mart Image and Values:
Wal-Mart’s website is a great reflection on the company’s brand image. The store is a one-stop shop store and the company has designed the website as a direct duplicate of the store. In the store the customer can actually see an item unlike the website where the customer has to rely on a picture of the item. The website also carries an advantage over the store because a customer can do his or her one-stop shopping from home, work or wherever there is a computer, which is easy shopping during the holiday season. The website is worthy on the company because the website allows the customer to see what is in stock either online or at a store near the customer. Wal-Mart’s website offers their customers free shipping from website to a store near the customer unlike Target’s where the customer have to spend $50 to get free shipping. Navigation, Visitor Friendly:
The website is as easy to...