Sport images are abundant in our lives because they are used in our organizational lingo, political discourse, and interpersonal relationships. As Billings, Butterworth and Turman (2012) stated in Communication and Sport book, “one common metaphor in sport (and in many other parts of life) involves the search for ‘the sweet spot,’ that ideal zone of contact execution that leads to success” (p. xiii). Communication, in its turn, “informs, persuades, and permeates how we play, we consume, and how we incorporate notions of sport into our daily lives” (p. 21). Communication’s skills may be the best predictor of coaching success because coach life is filled with a steady flow of communication. Communication skills are the foundation for creating link with your athletes and developing team consonance (Burton & Raedeke, 2008). The purpose of this study is to examine communication in coaching. It is always an actual issue to see how it progresses in developing because the coach – athlete relationship is all about communication, and if a coach is not able to “send messages” to his players, the team will never be successful. No matter what kind of sport you coach and how high your coaching level is. To respect and be respected, to motivate your team in being successful with well – developed philosophy is what called “a team with a big name”. Communication in Sport
Sender, message, and receiver are three key concepts that can fit in the definition of what communication is (Billings at el., 2012). The authors (p. 8) stated that “today, communication is largely understood as a process wherein meaning is constructed and exchanged through a variety of symbols and media”. The relationship between sport and communication further evolved in the 1990s with studies that represented an increasingly varied set of topics and scientific methods. People became very serious about studying the sport in contrast to previous decades where many academics dismissed the study of sport as being banal. Through the 2000s communication studies found new prospects for engaging in sport – based research, resulting in multiple conferences and publications, involving some special issues of communication journals devoted exclusively to sport (Billings at el., 2012). Sport communication plays a vital role in sport management, and without it, it would be impossible to set strategy for professionals, to promote for advertisers, and to cover sports for media (Pedersen, Miloch & Laucella, 2007). The authors, in their research about strategic sport communication, pointed out that “sport communication is defined as a process by which people in sport, in a sport setting, or through a sport endeavor share symbols as they create meaning through interaction” (p. 10). If sport professionals were not able to communicate, the sport industry would not grow. Continuing their idea, it is important to mention that sport communication today needs to have well – based understanding of the communication role in a sport organization and that its process is learned through academic study and training. Communication is a focal issue to how people play, watch, comment, and evaluate sports. Professional level of sports is the way to understand communicative practices better because professional sports are inextricably connected to the media that broadcast, report, and suppose about the games, it is just the next to impossible to hide the influence of professional sports (Billings at el., 2012). In addition to the sport media, sport communication also includes interpersonal and small group communication, organizational communication in sport, sport public relations and a lot of other elements of the field that are not categorized in the models but are very important in sport industry (Pedersen at el., 2007). They pointed out such significant aspect as disconnection with fan base that the readers of...