Communication in Bpm (Launch Pad Phase

Topics: Process management, Management, Business process management Pages: 1 (310 words) Published: April 28, 2013
What is Launch Pad Phase?

Deciding where and how to start a BPM project is most likely not an easy practice. What to do?

The Launch pad phase helps organizations to figure out how to establish and launch BPM projects. It is a stage intended to make sure that BPM project is imbedded in the organization appropriately with a solid foundation. There are three main outcomes from the launch pad phase i.e. where to start the BPM project, process goals and project establishment (John and Johan, 2008). Launch Pad Phase is basically the key success for BPM projects.

It is essential to communicate the impact of BPM in an organization clearly. Managers are responsible to understand the BPM benefits and communicate this information to their employees in order to achieve successes. Communication helps to improve awareness and ensure complete support in the organization. Managers are frequently advised to talk about communicating successes to their employees which helps to enhance awareness too. Sharing positive BPM experiences in the organization provides a positive outcome; it inspires departments to look at the benefits of BPM critically (Roberto, 2012).

From the aforementioned points we can conclude that effective communication in the Launch Pad Phase is vital. Managers are responsible to communicate the right information about BPM projects to their employees. This will reduce personnel’s resistance – which is human nature- as some people might think that BPM projects is similar to BPR.


John, Johan (2008) Business Process Management: Practical Guidelines to Successful Implementations [Online] Available at (Accessed 16 April 2013).

Roberto Hoeve (2012) Business Process Management: practical tips for a successful approach BiZZdesign blog. [blog] 4 June. Available at:...
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