Communication Crisis

Topics: Crisis management, American Red Cross, International Red Cross and Red Crescent Movement Pages: 5 (1470 words) Published: September 10, 2012
Communication and Crisis Paper

The nuclear reactor that malfunctioned, in the Three Mile Island created a release of radiation into the environment which caused a crisis. It drew a lot of media and created concerns in the local area and beyond. A traditional form of technology was used to notify the public, television networks and local radio stations were used. Compared to the crisis that took place in 2005, Hurricane Katrina, which devastated the New Orleans area, immersing many parts of the city under water causing trauma to families, the strategy for communication used was the internet, which reached a greater number of the public in less time.

As a director of a regional Emergency Management office and was to start receiving official reports that the public water supplies of several towns in the area have become contaminated with a life-threatening biological agent, the strategy I would use to start a contingency plan that would address my organization and the public without creating panic would be to send an immediate e-mail to all staff to attend an emergency, mandatory meeting. Employee’s who are unable to attend because of emergency situations will have access to a video conference. I would get one of our communication specialists in the company to give a presentation reminding our organization’s staff of our organization’s emergency policies and procedures in the event of conflicts that pertain to disasters. Included in the discussion the communication specialist would relay our plan centered on how we are going to try to diffuse the traumatic stress the media might have caused. Making sure if that we have a pre crisis plan in case there is another crisis ever happens agene.

We will have individuals and groups that will be communicating with the inside and with the outside during this crisis situation. Effective crisis management handles the threats sequentially. The first primary concern in a crisis is public safety. A failure to address public intensifies the damage of a crisis. The second primary concern is the reputation and financial concerns are considered after public safety has been remedied. The crisis management is designed to protect the organization and its stakeholders from threats and reduce the impact affected by the crisis, so that everything and everyone is doing good and well. The crisis management is designed to prevent the damages of a crisis. That can inflict on the organization and its stakeholders. As a process, crisis management is not just one thing, crisis management is dived into three phases which are: pre-crisis, crisis response, and post-crisis. 1) The pre-crisis phase is concerned with prevention and preparation. 2) The crisis response phase is when management must actually respond to a crisis. 3) The post-crisis phase looks for ways to better prepare for the next crisis and fulfills commitments made during the crisis phase including follow-up information. The tri-part view of crisis management serves as the organizing framework for this entry. Prevention involves seeking to reduce known risks that could lead to a crisis. This is a part of the organization’s risk management program. Preparation involves creating the crisis management plan, selecting and training the crisis management team, and conducting exercises to test the crisis management plan and crisis management team. Both Barton (2001) and Coombs (2006) document that organizations are better able to handle crises when they, have a crisis management plan that is updated at least annually, have a designated crisis management team, conduct exercises to test the plans and teams at least annually, and pre-draft some crisis messages. One strategy used to diffuse as much traumatic stress is the media because, they can contact a few support groups that are in each community so that there will be help to the ones that need it in the...
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