Case 1: BP and the Gulf of Mexico Oil Spill
In this paper, I am going to discuss the BP Oil Spill issue from communication aspects.
To begin with, I will talk about the communication problem facing BP. The main communication problem is that their CEO, Tony Hayward fails in the communication process. He doesn't know how to encode message and explain it to the U.S. politicians and the public because he doesn't have an idea. The cause of the problem is that he was not clear how to stem the flow of oil from the blow out. Obviously, if Tony Hayward deson't control the problem, it will continuously not only damage the enviorment but also damage BP's reputation. He will get a lot of blame from Deepwater Horizon's operator,Transocean and his contractors.
The key stakeholders groups are BP's board of directors,CEO, the U.S. government, shareholders, employees (including crisis team members and experts) and the people in the region . They are going to be focused on solve the oil spill problem, reduces losses, get compensation, save the environment and etc.
In this case, the most effective solution is to stop the oil flow as soon as possible and tell the public and U.S. government their solution. In order to stop the oil flow, the CEO should first think about an idea towards it. Then he needs to encode his idea in message and let the message travel through board of directors, crisis team members and employees. Finally Receivers decodes message and give feedback to the CEO. In order to explain to the public and the U.S. politicians, the CEO should first think about an idea towards it, then encode his idea in message and let the message travel through the public and U.S. politicians. Finally Receivers decodes message and give feed back to the CEO.
For doing this, both oral and written communication channels should all be needed. For examples, like print media, electronic media, face-to-face, phone call conversation, meeting conference,the internet and etc. can be...
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