February 29, 2012
This essay examines the communication channel choices I may make within specified scenarios. Choosing the appropriate communication channel is very important to ensuring that a message is understood. Within each of the scenarios, there is presented a sense of urgency that calls for a face-to-face conversation. Because of the complexity and critical messages related, I would not only rely on verbal communications but also personal cues and instant feedback. Communication Channel Scenarios
As a marketing manager for a new beverage that had done remarkably well in the United States, relative to sports arenas such football and basketball, I have been given one week to develop a strategy for entering this product into a global market. I will have a face-to-face conversation, the highest in channel richness (Robbins & Judge, 2011, p. 358), to take this task to my team, provide them with the product details and get them started as quickly as possible to meet my deadline. Because the task is complex and the timing urgent, I would need a communication channel that would relate both verbal and nonverbal communication and provide instant feedback. Face-to-face channel of communication would be the best choice in this situation. The communication channel I would use to communicate my strategy to the Vice President of Operations would be a face-to-face conversation. Again, for the channel richness, communicating this complex and important message, I would need the ability to relate my message quickly and efficiently in hopes to inspire some instant feedback. A face-to-face conversation is the best communication channel to succeed in this upward communication. Scenario Two
As a manager of a travel agency, I have discovered that the login information for a computer application used by all 11 employees has expired. Because my IT department is...