Communication and Leadership

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Howard Schultz, the CEO of Starbucks, is an excellent leader because of his powerful communication skills. Schultz began one of the world’s most widely recognized brands when he ventured to Italy and returned to the U.S. with a passion for the corner coffee bars he found in Milan. His passion and enthusiasm for his work is apparent in the messages he, as the sender, relays to his employees, the listeners. Howard Shultz creates a supportive climate for communication with his employees using empathy. His life experience allows him to identify with all of his employees on an emotional level. Howard Schultz organized his company on the basis of two principles: strict standards for how coffee should be delivered to customers and a supportive and empowering attitude towards employees. After Shultz stepped down as chief executive of Starbucks the company began to plummet over eight years, leading Schultz to return to CEO seat and to restore the company he had built using democratic leadership skills. One of the greatest qualities Howard Schultz possesses as a leader is his ability to tell a captivating story. He often tells Starbucks’ employees about his impoverished childhood. Schultz’s father lost his job when he injured his ankle and the family was left without income, insurance, or a safety net. Because Schultz fell on poor economic times he is to empathize with his employees. As a strong leader one must appeal emotionally and logically to get the most out of his or her employees. People relate to stories because they can see themselves in the story teller’s shoes. Through his stories Schultz creates shared values between himself and his employees and inspires his employees to support his vision. A good leader must also have a passion for his work. When a person is passionate about something it is apparent through their energy, enthusiasm and excitement when they speak about their passion. Schultz possesses all of these likeable qualities. Each time he speaks about...
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