communication

Topics: Communication, Change management, Organizational culture Pages: 24 (4186 words) Published: October 18, 2014
BBA 4003
Organizational Communication

HEE HONG PAN
931009-14-5317
200117

Phillip Tan

September 2014
1.0 Contents
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CONTENTS
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1.0

CONTENTS
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2.0
TASK 1
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TASK 2
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TASK 3
17-23
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References
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2.0 TASK 1
a) Explain why communication is important in organizations.

Organizational communication is a subfield of the larger discipline of communication studies. Organizational communication, as a field, is the consideration, analysis, and criticism of the role of communication in organizational contexts – Communication acts as a source of information and helps in the decision making process and helps in identifying the alternative course of action. – Communication also helps in building people’s attitude. A well informed person will always have better attitude than a less informed person. Different forms of communication like magazines, journals and meetings will help the employees to form different attitudes. – In the current business scenario, no business can survive in isolation. Socializing is very important and communication is the tool that helps in socializing. Apart from the other functions of management, it also helps in the controlling process of management. It allows the managers to know about the grievances of the subordinates and helps the subordinates to know about the policies of the organization. Communication is one of the basic features of management. It is instrumental in raising the morale of the employees. It is through communication, verbal or non-verbal, that people submit different feedback and requirements to the management.

b) Diagram the communication process and identify four ways to improve this process

INTERPERSONAL COMMUNICATION-
INTRAPERSONAL COMMUNICATION
GROUP COMMUNICATION
PUBLIC COMMUNICATION
c) You have been hired as a consultant to improve communication between engineering and marketing staff in a large high technology company. Use the communication model and the four ways to improve that process to devise strategies to improve communication effectiveness among employees between these two work units.

1.)INTERPERSONAL COMMUNICATION-
Interpersonal communication is defined by communication scholars in numerous ways, though most definitions involve participants who are interdependent on one another, have a shared history. Communication channels are the medium chosen to convey the message from sender to receiver. Communication channels can be categorized into two main categories: Direct and Indirect channels of communication.  

2) INTRAPERSONAL COMMUNICATION- is language use or thought internal to the communicator. Intrapersonal communication is the active internal involvement of the individual in symbolic processing of messages. The individual becomes his or her own sender and receiver, providing feedback to him or herself in an on-going internal process. It can be useful to envision intrapersonal communication occurring in the mind of the individual in a model which contains a sender, receiver, and feedback loop.  Although successful communication is generally defined as being between two or more individuals, issues concerning the useful nature of communicating with oneself and problems concerning communication with non-sentient entities such as computers have made some argue that this definition is too narrow.  

3.) GROUP COMMUNICATION- refers to the nature of communication that occurs in groups that are between 3 and 12 individuals. Small group communication generally takes place in a context that mixes interpersonal communication interactions with social clustering. 

4.) PUBLIC COMMUNICATION- It's at the heart of our economy, society, and politics. Studios use it to promote their films. Politicians use it to get elected. Businesses use it to burnish their image. Advocates use it to promote social causes. It's a field built on ideas and images, persuasion and information, strategy and...
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