Common Wealth Games in India

Report Summary

  1. Abstract

  2. Introduction

  3. Macro Environmental Analysis

            - Economics Analysis

            - Social-Cultural Analysis

            - Political Analysis

            - Technological Analysis

            - Environmental Analysis

            - Legal Factors

  4. Marketing Mix (4 P’s)

            - Product

            - Price

            - Place

            - Promotions

  5. Conclusion & Recommendations.

“In order to succeed you must fail, so that you know what not to do the next time.[1]” ~Anthony J. D'Angelo, The College Blue Book

ABSTRACT

The Common Wealth Games is an organisation of independent sovereign countries which are spread from Eastern Africa to Southern Asia to the pacific shore to the Caribbean. More than 30% of world population from different languages, faiths, cultures and tradition makes to the Common Wealth Games. These games are controlled and directed by the Common Wealth Games Federation (CGF).It is an unique, world class, multi-sports event which is held once every four years. It is often referred to as the ‘Friendly Games’.

In this assignment, we will discuss two things. First we will see how the macro- environment has influenced commonwealth games in India.   Secondly, we will see how the marketing mix used by the strategists marketing tool helps to improve commonwealth wealth events in future.

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Introduction:

In common wealth games 2010 will be analysed in detail with reference to various sources related to the event. The impact of the Macro Environment factors on the credibility of the commonwealth games. Major external and uncontrollable factors that influence is the lack of organisational skills of the committee in decision making which affects its performance and strategies.

The factors include the economic, demographics, legal, political, social conditions, technological changes, and natural forces. Some factors that... [continues]

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