Topics: Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini, Gender, Gender role Pages: 2 (482 words) Published: April 11, 2013
Gender targeted advertising is just one of the ways that advertisers try to earn our hearts and hard-earned money. To continue the topic Steve Craig discussed i will compare a Bud light commercial and a Yoplait yogurt commercial. The stereotypes in both commercials still exist in today's commercials Commercial 1 i chosen a commercial on bud light(beer). The gender pattern in this commercial does exist. It is an example of a Men's Woman. The commercial starts off outside in some sun then camera switches to a pool full of girls coming out of the water one by one actin sexy and caressing their bodies. The camera then change to two men relaxing watching the woman in the pool with beer in their hands. they turn to each other then drink some beer when all of a sudden another man comes out with a case of bud light beer and a floater and says "dudes more light time ha ha ha" As the two men look at each other again one says " way to ruin the moment". The the camera switch to a view of the pool empty. the announcer then says" for a great taste, that will never let you down, bud light" ! The beer has you imaging a great time. What might have been a simple commercial with men and beer becomes elaborate sexual fantasy. The product has been connected, however briefly, with the pleasure of this fantasy. The advertiser targeted men for this commercial because beer is a man drink. There were no women drinking beer at all. Commercial 2 is a Yoplait commercial which an example of what Steve Craig calls Women's Women. The commercial begins with the announcer singing the following " she wore an itsy bitsy teeny weenie yellow polka dot bikini that she wore for the first time today," through the commercial as days past by while the yellow polka dot bikini hangs up while a women eats yoplait yogurt. First she had on an sweat suit, second day a robe, while still eating the yogurt walking past and looks at the bikini and announcer still singing the song as four days goes buy she finally...
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