Commerce Report

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A research survey was carried out to investigate the comparisons and highlight the differences between a large shopping complex and a smaller shopping centre. Research was conducted on Westfield Shopping Centre (Parramatta Westfield) and Plumpton Market Place. Data and multitudes of information were collected through primary research and this will be presented in this report under various subheadings. This research was done individually.

Location
Bus Link within Parramatta Westfield
Bus Link within Parramatta Westfield
Train Station link within Parramatta Westfield
Train Station link within Parramatta Westfield
Train Station link within Parramatta Westfield
Train Station link within Parramatta Westfield
Layout of Car Park at Plumpton Marketplace
Layout of Car Park at Plumpton Marketplace
Parramatta Westfield is a popular shopping complex which is close to major roads such as the Great Western Highway and the M4. There is easy access to multiple transport networks such as cars, buses and the train station, which can be accessed from within Parramatta Westfield. The complex is located in a commercial area, surrounded by various shops, industries and office developments. Parramatta Westfield comprises of ample parking with 7 levels designed for the convenience of consumers with the inclusion of disabled parking on every level. Plumpton Marketplace is a minor shopping centre close to major roads such as the M7. Transport networks located around Plumpton Marketplace includes access of cars and buses. This shopping centre is located in a residential area close to primary and secondary schools, sports fields and inhabited suburbs, therefore providing goods and services for local consumers. Plumpton Marketplace has a sufficient amount of car parking facilities as it caters for a lesser amount of consumers which includes a ground level car park with the incorporation of disabled parking, pram parking and trolley bays. The bigger shopping complex is distinctive from the minor shopping centre in a variety of modes especially in terms of size, location and proximity to transport due to the fact that there is more of a demand for a major shopping complex in Parramatta in comparison to Plumpton.

Layout/Size
Level 2 of Parramatta Westfield
Level 2 of Parramatta Westfield
Level 1 of Parramatta Westfield
Level 1 of Parramatta Westfield
Parramatta Westfield is fabricated of 5 levels of shops. Due to the fact that Parramatta Westfield is located in a commercial area, it is surrounded by a multitude of stores and shops, for instance, smaller retail shops, restaurants, fast food services such as Hungry Jacks and Subway and older established retail complexes such as The Connection located in Bicentennial Square. Access is gained through Church Street, Campbell Street, Marsden Street and Argyle Street therefore Parramatta Westfield has a multi-frontage design intended to attract people as convenience to the consumer. Plumpton Marketplace is a convenient shopping centre comprising of shops allocated within 1 level. As a result of Plumpton Marketplace being located in a residential area, it Level 3 of Parramatta Westfield Level 3 of Parramatta Westfield

is surrounded by fewer shops although; fast food Level 4 of Parramatta Westfield Level 4 of Parramatta Westfield
services such as McDonalds and KFC are located within the complex. Plumpton Marketplace is positioned on a corner location and facades Jersey Road however it is most conveniently [ 1 ]Layout of Plumpton Marketplace [ 1 ]Layout of Plumpton Marketplace

accessible through Hyatts Road. Parramatta Westfield is definitely a large Level 5 of Parramatta Westfield Level 5 of Parramatta Westfield
shopping complex with the addition of several levels of parking and shops in juxtaposition to Plumpton Marketplace primarily for the reason that Parramatta Westfield Frontage of Plumpton Marketplace Frontage of Plumpton Marketplace

is more of demand to consumers.

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