Comm 101

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Case Study 2.3
1. What moral issues does the Pinto case raise?
The moral issues about the Ford Pinto is that they take their profit is more important than human life. They also did not inform the consumer about the facts of the Pinto. Lastly, they also lobbied the safety of the car to lowest standard (Shaw, Barry & Sansbury 2009, pp 97-99).

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2. Suppose Ford officials were asked to justify their decision. What moral principles do you think they would invoke? Assess Ford’s handling of the Pinto from the perspective of each of the moral theories discussed in this chapter. Egoism. Egoism is the closest moral principle for the Ford Pinto. Because Egoism can be explain as self-interest and have a long-term interest, also can be say that have self-control to achieve the long-term interest (Shaw, Barry & Sansbury 2009, pp 58-63). Apparently, Ford only did for self-interest but in short-term. Utilitarianism also another moral issue in here. But it is not acceptable, because utilitarianism simply means produce the greatest possible balance of good over bad for everyone affected by their actions (Shaw, Barry & Sansbury 2009, pp 64-70). Thirdly, Kantianism is also another moral issue, but as the same, it will not be acceptable. "act so as to treat people always as ends in themselves, never as mere means" (2002, Kant’s ethics in Bailey, p. 666). According to W.D. Ross with his 7 basic Prima Facie Duties, they did not follow the duty of beneficence, duty of self-improvement and duty of nonmalefience (Shaw, Barry & Sansbury 2009, pg 78-80). First, Ford did not give the best to others, that is why they did not follow the duty of beneficence, Second, they did not improve the Pinto with a slightly higher price but launch the product with absolute danger. Lastly, the third duty is no causing other injury, we can see that Ford Pinto give an absolute injured to the society and given nearly 500 people died.

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