Colombian Coffee
Executive Summary
Who We Are
El Dorado Coffee Shop is a start up business projected to open its doors to the public next year. Some of the priorities of the business are focalized in giving the consumer the ultimate coffee experience, by offering them with an extensive variety of options that range from a soft favored taste to a strong taste of pure coffee for those who enjoy their coffee black. Moreover, the company has designed not only to provide the best quality of Colombian coffee, but has also thought about the consumer's pocket, offering one of the most competitive prices in the coffee premium market. The firm is able to have this competitive price by importing the coffee straight form Colombia which also allows us to control the quality and providence of our product.
The company will be managed and directed by its only owner Juan De La Parra as their CEO. Also, the store will have one general manager in Colombia who will be in charge of exports.
What We Sell
El Dorado Coffee Shop will be offering its costumer with a variety of coffee products described bellow. whole beans blended coffee
Organic
Single origen
Instant coffee decaf Who We Sell To
In order to identify the main target market, El Dorado Coffee Shop has divided the general population of the Chicago area by age, focusing on the population over 40 years old with a middle to a high income. The most important group of customers are those coffee lovers who have some time during the morning to brew their own cup of coffee before starting the day.
The idea is to target those people who are not completely satisfy by any kind of quality coffee but would rather prefer the taste of a more high quality premium coffee taste
Financial Summary
Financial Highlights
El Dorado Coffee Shop will fund its starting up costs by using personal savings and probably a loan. However, because the initial plan of initiation does not necessarily requires a physical location since the coffee could be distributed and
Who We Are
El Dorado Coffee Shop is a start up business projected to open its doors to the public next year. Some of the priorities of the business are focalized in giving the consumer the ultimate coffee experience, by offering them with an extensive variety of options that range from a soft favored taste to a strong taste of pure coffee for those who enjoy their coffee black. Moreover, the company has designed not only to provide the best quality of Colombian coffee, but has also thought about the consumer's pocket, offering one of the most competitive prices in the coffee premium market. The firm is able to have this competitive price by importing the coffee straight form Colombia which also allows us to control the quality and providence of our product.
The company will be managed and directed by its only owner Juan De La Parra as their CEO. Also, the store will have one general manager in Colombia who will be in charge of exports.
What We Sell
El Dorado Coffee Shop will be offering its costumer with a variety of coffee products described bellow. whole beans blended coffee
Organic
Single origen
Instant coffee decaf Who We Sell To
In order to identify the main target market, El Dorado Coffee Shop has divided the general population of the Chicago area by age, focusing on the population over 40 years old with a middle to a high income. The most important group of customers are those coffee lovers who have some time during the morning to brew their own cup of coffee before starting the day.
The idea is to target those people who are not completely satisfy by any kind of quality coffee but would rather prefer the taste of a more high quality premium coffee taste
Financial Summary
Financial Highlights
El Dorado Coffee Shop will fund its starting up costs by using personal savings and probably a loan. However, because the initial plan of initiation does not necessarily requires a physical location since the coffee could be distributed and