Cold Intimacies

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In Eva Illouz’s “Cold Intimacies: The Making of Emotional Capitalism,” she argues that capitalism has created an emotional culture in the workplace, in the family, and within our relationship to ourselves. She argues that the emotional style of the 20th century was shaped by the Freudian theory. She considers communication skills to be an important factor to the family and the workplace. She also noticed gender roles were beginning to transform with an emphasis on feminism. In addition, she considers our self-help and self-realization movement through media.

Cosmo’s article entitled “Find Out if He’s for Real,” I believe, follows the Freudian narrative. Freudian narrative talks about healthy relationships, intimacy and women’s selfhood. It calls for equality, fairness and overcoming hidden emotions. It also credits that through our communication skills, men can be sensitive and compassionate, while women can also be capable of leadership and self-assertion as men. In this article, it gives females advice on dating and spotting the “hopeless losers” before they start wasting their time on them. It gives many examples, such as if men were jealous, a cheapskate, trustworthy and committed, as factors in determining the ideal man. This article is an example of Freudian narrative because it gives women a sense of control, like how men are stereotyped as. Men are seen as masculine and who hold a lot of power, but in the turn of the 20th century, the use of communication broke the bridge of gender stereotypes. Now it isn’t common to see women taking the lead and have more control than ever before.

Curve is the nation’s best-selling lesbian magazine. “How long is Too Long to wait?” by Michele Fisher is an article targeting lesbians and their sexual life. It provides examples as to how some women went 15 years without sleeping with someone and how even a married couple of 22 years can go without sex and still be content with the marriage. This article follows the...
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