Coke vs Pepsi

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  • Topic: Coca-Cola, The Coca-Cola Company, Cola
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Volume 12 Issue 12 Version 1.0 Year 2012 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Online ISSN: 2249-4588 & Print ISSN: 0975-5853

Global Journal of Management and Business Research

Consumer Preference Coca Cola versus Pepsi-Cola
By Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan & Sohaib Ahmad University of Lahore, Pakistan.

Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink.

Keywords : Giants, Comparative, Competitors, Leading, Factor & Reasons. GJMBR-A Classification : FOR Code: 150505,150501, JEL Code: D11, D12

ConsumerPreferenceCocaColaversusPepsi-Cola
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© 2012. Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan & Sohaib Ahmad. This is a research/review paper, distributed under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Consumer Preference Coca Cola Versus Pepsi-Cola
Abdul Munam Jamil Paracha , Muhammad Waqas , Ali Raza Khan & Sohaib Ahmad Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink. α σ σ σ

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Introduction & Literature Review

he world's soft drinks market is totally subject by just two players: - Coke & Pepsi. Coke, 'The genuine thing' other than a century old was born eleven years more on of its competitor & a century later on, still maintains the original lead. Pepsi, 'The challenger', even now poses as the hurried, young upstart & is struggle the cola was as the drink for the younger age group. The tale of Coke was 1st geared up by pharmacist John Styth Pemberton in 1886. at first, the drink was introduced in Atlanta, Georgia, & was sell for five cents. In 1886, sales of Coke averaged 9 drinks per day. In 1891, Atlanta entrepreneur Asa G C&ler acquire entire ownership of the Coke business & in 1919; The Coca Cola alliance was sold to a set of investor for twenty five million. In the history 112 years, Coke has surrounded itself into American society. In 1994, the American consumption was further than 773 million helping of Coke, diet Coke Sprite, Fanta, & other foodstuffs of The Coca Cola Company.[1] The company's beverage products consist of bottled & canned beverages produced by independent & company owned bottling & canning operations. A variety of products of the business are Coke, Coca Cola classic, diet Cherry Coke, caffeine free Coca Cola classic, diet Coke, caffeine free diet Coke, Cherry Coke Fanta & soft drinks, Sprite, diet Sprite, Mr. PiBB, Mello Yellow, TAB, Fresca, caffeine free Coca Cola, Barq's root beer & other flavors, Surge, PowerAde, Fruitopia, Minute Maid flavors, Saryusaisai, Aquarius, Bonaqa & other products developed for particular countries,

Author α: Students Lahore Business School, The University of Lahore, Pakistan. E-mail : mjparacha2002@gmail.com Author σ: Students Lahore Business School, The University of Lahore, Pakistan.

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