As the Indian people interpret silence as guilt, thus the representatives of Coke should response quickly: firstly, to apologize for the destroying of water resources in India, and then do some compensation for the local people. secondly,find ways independently or Corporate with authoritative NGOS to solve the problem.It is very important for Coke to built good reputation and consumer loyalty in international market. thirdly, learn from what Pepsi does: doing CSR such as digging village wells, trying best to reduce water waste,etc.these measures could help to interact with local people, improve relationships with government and the public.
From global standardization to localization
Change the style of advertisement to fit the flavor of Indian people. Add some Indian cultural factors to the can package.
Take more CSR as what Pepsi did.
Improving relationships with Indian government and the public. Start to communicate with local consumers, and response quickly. Because in India, keep silence...