Coffee Shop Research

Topics: Pâtisserie, Pastry, Reach Pages: 2 (478 words) Published: August 16, 2013
Executive Summary

Our proposed business is a Coffee shop and Bakeshop named Café Semastaliga, where you can relax and enjoy our products while doing things that you want inside our shop. It’s a cozy and eco-friendly shop where you can also enjoy the ambiance and the atmosphere of the place. Aside from that, it is also accessible to the customers. Café Semastaliga has a manager, baristas, pastry chef, waiters and cashier. Café Semastaliga has 19 staffs with different shift time. For example, in the morning there will be 7 staffs that will work from 6am to 2pm, after that another 6 employees will work from 2pm to 10pm and lastly, 7 staffs again from 10pm to 6pm because we would like to have a 24 hours coffee shop and bakeshop.

We will give incentives and benefits for the employees or staffs. They can get a bonus money if they reached their quotas and every employee will get a 30% discount when they buy our own products. During the first month of Café Semastaliga newly hired staff, he or she needs to undergo a provisionary period. He or she will undergo an appraisal interview which will be evaluated by the manager on what he or she had learned the whole month. This provisionary stage will be on the process until he or she reaches the regularization stage which is the 6th month. We will give them the mandatory benefits, SSS, PHILHEALTH and other mandatory benefits. Café Semastaliga products are not just ordinary pastries and coffees because we will mix some vegetables and fruits that are rich in vitamins, iron and etc. our target market would be everyone, who wants to indulge in this kind of environment, who wants to relax and also just to ease up with the time and just to have time and bond with friends.

Café Semastaliga marketing strategies would be having a loyalty card where when they reached the maximum points, they can buy these points with our products. We will also have discounts if they purchased an...
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