Coffee in India

Topics: Fast food, Indian cuisine, Foodservice Pages: 12 (4546 words) Published: December 14, 2012
. Indian fast food industry• India is blessed with one of the fastest growing fast food market of the world• The Indian fast food market is growing at the rate of 30-35% per annum• Foreign fast food chains are aggressively increasing their presence in India for e.g.. -Dominos has planed to open 60-65 outlets every year till 2010-2012 -yum brand inc. planning to open 1000 fast food outlets by 2015

Brands under Food Retail Pizza Hut KFC McDonalds Barista Café Coffee Day Nirula’s Ruby Tuesday Domino’s Pizza Smokin’ Joe’s Pizza Corner Subway Papa John’s Costa Coffee Nescafe

In India, Pizza Hut has 139 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country The company will also spend Rs 45 crore for setting up 26 more stores in metros and tier I cities, up from its existing 139 stores mark, and expects an increased sale of 25 per cent over the next three years.

* Solid business experience
* Proven expertise in owning or operating restaurants
* Previous franchise experience advantageous
* Net worth of $500,000 ($250,000 liquid) per restaurant
* Commitment to grow with Popeyes Chicken & Biscuits

The Indian Food Service Industry is thriving. Higher levels of disposable income among consumers have led to more adventurous tastes and a greater appetite for eating out in many areas of India. The fastest growing segment in the organized segment of the industry is the Quick Service Restaurants segment (QSR’s). Presently, QSR business is growing at a fast pace in India. The industry which makes up 42% of the organized food services market is outpacing most modern food service formats.

With growing disposable income and changing dietary habits, the demand for fast foods and organized food chains is rising in India. International brands have enhanced their presence as have existing domestic ones and newer start ups seeding every day. Indian QSR industry currently pegged at USD 1.36 billion in 2011 is stated to grow at a CAGR of 35% to reach USD 4.5 Billion by 2015. With growing urbanization, rise in income levels and a young population, the QSR industry in India is in a sweet spot.

* . COVER STORY Fast A foodservice market of the magnitude of India, growing at a scorching and 25-30 per cent year- on-year, has barely Furious 10-15 QSR brands. The opportunity is huge and so are the challenges. So what exactly are thesebottlenecks, and why does so much of fast food in India look so American? By Bhavya Misra 24 July-August 2011 FOODSERVICE INDIA EDITION * 2. T he Indian economy opened up in Market Opportunity the year 1991. This was the time Prior to the year 1996, there were barely any QSR when leading multinational quick- brands present in India barring Haldiram’s (which service restaurant (QSR) brands, jumped the chain-QSR bandwagon only much including McDonald’s, Domino’s, KFC, later). Nirula’s, which had commenced operations Pizza Corner et al, laid siege over a way back in 1928, launched its first family-styleconsumption boom that was soon to explode. The restaurant only in the 1990s.journey of some of these brands has been a mix of So, did the QSR phenomenon create a newhighs and lows. KFC, in fact, had to withdraw from consumption class altogether, or did the rapidlythe market during the initial entry phase after being evolving consumers drive the need for fast food?buffeted by a storm over a controversial menu. “Over the past few years, urban Indian “India may look like a market easy to enter, but consumers have become more “expenditure-to be successful one really needs to have a lot of oriented,” with out-of-home dining being one ofenergies invested towards getting the back-end the top leisure activities. There is a substantialchain in place,” says K...
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