Coffee and Nescafe

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  • Topic: Coffee, Coffee preparation, Nescafé
  • Pages : 8 (2068 words )
  • Download(s) : 781
  • Published : September 12, 2011
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COMPANY PROFILE

Nestlé company started by HENRI NESTLE, he is a German confectioner and founder of Nestlé, the world’s largest food and beverage company. And is one of the main creators of condensed milk. Nestle founded in SWITZERLAND. Nestle originated in a 1905 merges of Anglo-Swiss milk company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri Nestlé. The Nestlé company introduced “NESCAFE’’ in the market which was originated in Switzerland by Henry Nestlé. Aside from being the world leader in coffee Nestle is also one of the world’s top bottled water maker and one of the biggest frozen pizza makers. Nestle is also carries global food brands which includes Buitoni, Dreyers, Maggi, and Milkmaid. The NESTLE company is proud of its role in bringing the best food throughout the stages of Filipino consumers lives. The company employs about 3,000 men and women all over the entire Nestlé world making No.14 in the group and No.3 in the region comprising of Asia. Nestlé is the no.1 company among the Asian countries.
Nestlé was developed a new process for dehydrating the concentrated coffee which vastly improved the quality. In entailed spraying a fine mist of the solution into a heated tower where the droplets turned to powder almost instantly. They then added carbohydrates in the form of dextrose dextrin and maltose which helped preserved the flavor.

Nestle struggled to come up with a name for this new product which would inspire the public to buy it. They combined the word NESTLE and the Italian word coffee, cafe or café in hopes that the Italian inference would create an aura of romance and capture the imagination. Nescafe got a flagship coffee brand and made income to Nestlé mostly. Nescafe was market share about 80% from total coffee market about 12,000 million bath. The vision of the company is being the best in everything we touch and handle. The mission is to continuously excel to achieve and maintain leadership position in the chosen business. It was the largest industrial company. Let us see how it all started and how Nescafe was included in their products.

HISTORY OF NESCAFE

In 1867 Henri Nestlé, a German chemist living in Switzerland, had invented a baby formula for women who couldn't nurse. By 1900 he had set up production facilities in several countries, including the United States, where he also made condensed milk. Over the next thirty years the company expanded their products to include powdered chocolate milk mix and other confectionary products.

1930 the Brazilian government approached Nestle to create a new instant coffee that would give the consumer another option and at the same time increase the dwindling coffee exports of Brazil. It took eight years but in 1938 Nestle introduced Nescafe. Instant coffee was not a new idea; it was originally invented by a Japanese chemist named Satori Kato in 1901 and Early methods of making instant coffee involved brewing a batch of high-strength, concentrated coffee and then boiling it dry in stainless steel drums; the residue left behind was instant coffee. The heat involved in the boiling process destroyed most of the aromatic and flavorful properties of the coffee. When reconstituted in water the result was a pungent, bitter decoction that little resembled coffee. It had been marketed and sold by various companies with disappointing results. Nescafe revolutionized the way instant coffee was made. Nestle struggled to come up with a name for this new product which would inspire the public to buy it. They combined the word Nestle and the Italian word for coffee, café or café in hopes that the Italian inference would create an aura of romance and capture the imagination. Apparently it worked; through an aggressive, and expensive, ad campaign that targeted the American housewife Nescafé became...
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