Coffee and Milk Teas

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SWOT ANALYSIS of MOONLEAF
STRENGTHS:
* Affordable price
* The place is big and having nice ambiance
* They value minimalist type of operation and focuses on the excellent quality of their drinks. * Nice and approachable staffs
* Free-wifi

WEAKNESSES
* not raiding the local malls unlike other big competitors in the milk tea battle arena * too sweet taste

OPPORTUNITIES:
* A big and well-lighted signage at the store front to make it easier for newbies to locate the place. * Smaller-sized glasses especially for those with lesser tea-ppetite. Of course, they’d be priced accordingly. * Pastries or some other stuff to munch on as we nurse our milk teas. * Less bulky tables/chairs to accommodate more customers

* Perhaps, a security guard to ensure customer safety as it gets dark? * And probably, a couple of posters announcing new flavors or whatnot as visual enticement.

THREATS:

* lack of parking area
* not raiding the local malls unlike other big competitors in the milk tea battle arena * lack of security

GONGCHA
STRENGTHS:
* Customers may choose how much sugar is mixed in with your drink. * the staff were pretty quick in preparing the drinks Wide range of tea selection * sets the highest standard when choosing materials

* Affordable price
* Unique beacuse it uses a special milk cream which floats on top of really strong, freshly brewed tea * Delivery service

WEAKNESSES:
* Less known
* less variants here in Manila than in Hong Kong
* The manager and staffs were rude and performed their tasks with poor attitude. OPPRTUNITIES:
* Pastries or some other stuff to munch on as we nurse our milk teas. * a couple of posters announcing new flavors or what not as visual enticement.

THREATS:

Few stores unlike its biggest competitors
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