Code of Ethics: Client and Promotion Overview

Topics: New York City, Denim, Clothing Pages: 1 (288 words) Published: April 30, 2012
Code of Ethics:

- carry out the work to the highest levels of standards and act in a professional manner - remain loyal and faithful to the client
- act in the best interests of the client
- protect confidential and private information

Client & Promotion Overview

Rag & Bone is a rapidly growing retail company, which made-in-America clothes combine innovative denim and twill with hometown heritage. They recently opened new stores in New York, Boston, Washington, D.C., and Tokyo. However, Rag & Bone plans to keep expending internationally and outlines the idea of opening a new store in London later in 2012.

Originally, Rag & Bone was formed by Brit transplants Marcus Wainwright and David Neville in 2002 in New York. Two men couldn’t seem to find a decent pair of jeans and had to teach themselves the craft while visiting the now-closed Kentucky Apparel in Kentucky—the factory that produced their first jeans line. Rag & Bone’s menswear launched on the runways first and the women’s a few seasons later. Today, with Wainwright as the designer and Neville handling the business end of things, the brand has grown to include children’s clothes, accessories, and shoes.

Considering the grand opening of their first store in Europe, Rag & Bone plans to celebrate it by throwing an event that will help to raise brand awareness and increase their sales. The event will feature latest ready-to-wear collection by Rag & Bone, newly discovered UK musicians, and artists who will participate into store decoration process. The event will be themed by their latest Rag & Bone's "D.I.Y. Project," which stands for real people in their everyday lives, in their favorite jeans and will take a place in London on Friday, July 13, 2012.
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