Coco Knots: A Business Proposal

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Marbea Subd., Sta. Cruz, Magalang, Pampanga

In Partial Fulfillment for the Requirement in
Technology and Livelihood Education IV

Business Proposal


Submitted by:
Lean Carlo R. Gamboa

Submitted to:
Mrs. Alelie Sapnu-Duldulao

Date submitted:
February 4, 2013

I. Introduction
The scientific name for coconut is Cocos nucifera. Early Spanish explorers called it coco, which means "monkey face" because the three indentations (eyes) on the hairy nut resemble the head and face of a monkey. Nucifera means "nut-bearing."

Coconut is highly nutritious and rich in fiber, vitamins, and minerals. It is classified as a "functional food" because it provides many health benefits beyond its nutritional content. The coconut palm is so highly valued by many as both a source of food and medicine that it is called "The Tree of Life." The coconut provides a nutritious source of meat, juice, milk, and oil that has fed and nourished populations around the world for generations.

Naturally refreshing, coconut water has a sweet, nutty taste. It contains easily digested carbohydrate in the form of sugar and electrolytes. Coconut water has less sugar than many sports drinks and much less sugar than sodas and some fruit juices. Plain coconut water could be a better choice for adults and kids looking for a beverage that is less sweet.

I choose this business because coconut water is becoming popular nowadays. People also are becoming health-conscious and they pick coco water instead of sodas or other fruit juices. Coconut is also cheap and affordable.

II. Objectives

1. To earn profit.

2. To gain knowledge about the nature of business.

3. To help people and give them satisfaction.

4. To promote coconut water/coconut juice.

III. Management Plan
Management is the act of managing, controlling or conducting a business. Organizational structure is under the management plan. These are the people who provide labor that receive salaries while the owner receives the profit.

* Organizational Structure

* -------------------------------------------------
Owner: responsible for controlling or administering all or part of a company; activities and business dealings. * -------------------------------------------------
Cashier: responsible for the payments and receipts of the costumer. * -------------------------------------------------
Worker: responsible in producing the products that are for sale. Table 1:
Salaries of the employees.

Employees| Working Hours| Monthly| Yearly|
Cashier| 9:00am – 7:00pm| P 5, 000.00| P 60, 000.00| Worker #1| 9:00am – 6:00pm| P 3, 500.00| P 42, 000.00| Worker #2| 11:00am – 8:00pm| P 3, 500.00| P 42, 000.00|

Table 2:
Time Frame

Activities| Jan| Feb| Mar| Apr| May| Jun| Jul| Aug| Sept| Oct| Nov| Dec| Preparation of business| | X| X| | | | | | | | | | Negotiation of financing| | | | X| X| | | | | | | | Registration of business| | | | | | X| X| | | | | | Setting-up production| | | | | | | | X| X| | | | Start of business| | | | | | | | | | X| | |

IV. Marketing Plan
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It includes all the activities to develop a product and to move it from the producers to the consumers. Marketing can be divided into four categories called 4 – P’s: the product, price, place and promotion.

* Product and Price

1 Liter| P100.00|
1 500 ml bottled coconut water| P55.00|
1 250 ml bottled coconut water| P30.00|
1 500 ml bottled coconut...
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