cocacola126 years of history
In 1886, John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid, combined with carbonated water and sampled by customers – and this is how new drink was invented.
Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®, and wrote it out in his distinct script. To this day, Coca-Cola is still written in the same way.
In 1888, an Atlanta businessman, Asa Griggs Candler took over the company. Candler brought real vision to the brand. He gave away coupons for first tastes of Coca-Cola. The aggressive promotion worked well and boosted the sales by over 4000%.
Woodruff is another important person for the fame of Coca-Cola. He became the company president in 1923 and spend more than 60 years as Company leader introducing the beverage to the world.
He led the expansion of Coca-Cola overseas and in 1928 introduced Coca-Cola to the Olympic Games for the first time when Coca-Cola traveled with the U.S. team to the 1928 Amsterdam Olympics.
In 1941, America entered World War II. Many American were sent overseas. Woodruff ordered that "every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is, and whatever it costs the Company." Winning of America in World War II also contributes to the success of the company. Post-war America was alive with optimism and prosperity. At the same time, the coca-cola factories located in twice no. of countries as before.
Coca-Cola was part of a fun, carefree American lifestyle.
The imagery of its advertising reflected the spirit of the America.
Santa in 1921
Polar in 1922 in France
Please join StudyMode to read the full document