Coca Cola Supply Chain

Topics: Coca-Cola, Diet Coke, The Coca-Cola Company Pages: 12 (3294 words) Published: December 17, 2014
Table of Contents
1.

Executive Summary ...................................................................................... 2

2.

Company Overview ....................................................................................... 3

2.1. Company Background ................................................................................... 3 2.2. Company suppliers and customers ............................................................... 3 3.

The Flow of Supply Chain ............................................................................. 3

4.

Global Supply Chain Strategies .................................................................... 3

4.1. Supplier ......................................................................................................... 4 4.2. Bottling Companies ....................................................................................... 4 4.3. Distribution Centres ....................................................................................... 5 4.4. Retailers ........................................................................................................ 5 4.5. Consumers .................................................................................................... 6 4.6. Flow of Information........................................................................................ 6 5.

Strategic Fit ................................................................................................... 6

6.

Recommendations ........................................................................................ 7

6.1. Information Sharing ....................................................................................... 7 6.2. Improvement in Quality Control ..................................................................... 7 7.

Conclusion .................................................................................................... 7

I.

Reference...................................................................................................... 8

II.

Appendix ..................................................................................................... 13

1

1. Executive Summary
This report comprises of findings, global strategies, strategic fit and recommendations with respect to The Coca Cola Company (TCCC) supply chain management of the beverage product Coke in North America. All findings are based on secondary research from relevant websites. All sources of information have been added into the References and Appendix for referral.

The report starts off briefly about TCCC’s global market position and summary of their suppliers and customer base. Following which, the flow of TCCC’s supply chain were described.
TCCC’s global strategies and efforts were identified in accordance to the company’s supply chain and the flow of information in the supply chain. The global strategies identified were namely: global diversity and sustainable communities. After which, TCCC’s global strategies are assessed against their supply chain to see if they are strategically fit.

Lastly, recommendations are provided in accordance to their supply chain and global strategy. The two recommended improvements to TCCC are being transparent with their information and share it across their supply chain and to improve their quality control checks.

By adopting these changes into their supply chain and global strategy, TCCC will be able to better align themselves with their business goals and experience a growth in their beverage sales.

2

2. Company Overview
2.1. Company Background
TCCC is currently the largest beverage company in the world. As a market leader in the beverage industry, they feature more than 3,500 different types of products which covers sparkling beverages, still beverages, juices, ready-to-drink coffee and waters. Some of the brands that TCCC offers includes Sprite, Fanta, Diet Coke,...
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