TABLE OF CONTENTS
1. Executive Summary
3. 2011 Financial Performance
4. Strategy Formulation
5. SWOT Analysis
6. Internal Factor Evaluation (IFE)
7. External Factor Evaluation (EFE)
8. Construct a Competitive Profile Matrix (CPM)
9. Strategy Decision
10. Strategic Planning and Action Evaluation (SPACE) Matrix
11. Boston Consulting Group (BCG) Matrix
12. Internal – External (IE) Matrix
13. SWOT Matrix
14. Quantitative Strategic Planning Matrix (QSPM)
16. Exhibit 1 – Income Statement (including forecast 2012) Exhibit 2 – Balance Sheet (including forecast 2012)
Exhibit 3 – Trend Ratio Analysis
Exhibit 4 – Internal Factor Evaluation (IFE) Matrix
Exhibit 5 – External Factor Evaluation (EFE) Matrix
Exhibit 6 – Competitive Profile Matrix (CPM)
Exhibit 7 – Comparative Ratio Analysis
Exhibit 8 – SWOT Matrix
Exhibit 9 – Strategic Planning and Action Evaluation (SPACE) Matrix Exhibit 10 – Boston Consulting Group (BCG) Matrix
Exhibit 11 – Internal-External (IE) Matrix
Exhibit 12 – Quantitative Strategic Planning Matrix (QSPM)
Now, Coca-Cola Company is the world's largest beverage company and leader and pioneer in selling soft drinks market. Its success mainly benefits from the perfect combination of its marketing strategy and tactics, It’s a success of marketing strategy. On this basis, it should also take time to survey the likes and dislikes of different clients, and then produce different products according to different needs. Expand product consumers, and not just focus on young people. Place the right products in the right markets at the right time. Of course, the most important is: seize the opportunities and meet the challenges!
The Coca-Cola company was founded in 1892 and currently its headquarters is in Atlanta, the United States. It is the world's largest drinks company, has 48% of the world market share and ranks the world's top three drinks. Coca-Cola was first sold to the public in Atlanta at Jacob’s Pharmacy. Only 9 servings of the soft drink were sold each day. Sales for the first year were only $50. Its 2001 revenue of $20.092 billion, common stock shareholder rights was $11.351 billion. Now Coca-Cola in 200 countries with 160 kind of beverage brands, including soda, sports beverage, dairy drinks, juice, tea and coffee.
2011 Financial Performance (see exhibits 1, 2, and 3)
The company reported revenues of (U.S. Dollars) USD 35,502,000 thousands during the fiscal year ended September 2011, an increase of 1.09% over 2010. The operating profit of the company was USD 9,228,000 thousands during the fiscal year 2011, an increase of 3.15% over 2009. The net profit of the company was USD 7,453,000 thousands during the fiscal year 2011, an increase of 28.35% over 2008.
Selling General and Administrative expenses increased $11671000 thousand in 2009 to $13486000 thousand in 2011, increase by 15.55%, which means that the company focused more on Selling General and Administrative.
Development for a strategy for the Coca-Cola Company includes the use of SWOT analysis and the SWOT matrix. Review the main rivals, the evaluation of its strengths and weaknesses, and the comparison.
Coca-Cola is the world's largest drinks company, with giant and strong advantages of global competitiveness, brand image has been popularity, in the market share high. Not only with innovation and high research and development ability, also has a fast food industry by strong sales channel. But its organization large, not easy management. With the development of society, more and more people to pursue health food, many people think that it is not healthy food, easy to cause fat. The company’s new expansion plans could ensure its progress for the near future catering...