Coca Cola Research Paper 2

Traci Silva
BA 504
Dr. Gilbert
Research Paper number 2
Coca-Cola

Introduction………………………………………………………………… 1

Mission………………………………………………………………………1

Vision………………………………………………………………………..1

Objectives……………………………………………………………………2

I. Developing new potential products……………………………2 II. Bringing images of new products………………………………….3

III. Increasing market share………………………………………..…..3

IV. Price strategy……………………………………………………..….3

V. Control marketing testing……………………………………...4

Key Initives……………………………………………………………………..5

Conclusion………………………………………………………………………5

References………………………………………………………………………6

1
Coca-Cola is one of the leading manufacturers in beverage industry in the world. Coca Cola offers variety of brands such as Coca-Cola Classic, Diet Coke, Fanta, Sprite, Dasani water, etc. The Coca-Cola brand has been adopted the strategy of global brand. They are considering the world market as single market place and use consistency-marketing strategy for many years. However, now the trend is differencing marketing campaign for typical region of the world. “They had created an entity called Venturing and Emerging Brands specifically to invest in and build enterprises as opposed to just acquire them” (The Wall Street Journal, 2014).
As A manger I believe strategic planning is critical to business success. Different from classic business planning, the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning describes where you want your company to go, not necessarily how you 're going to get there. However, like all other "travel plans," without knowing where you want to go, creating details on how to arrive are meaningless. Strategic planning defines the "where" that your company is heading.
Coca-Cola Our Mission:
The roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and

References: Coca-Cola Journey. (n.d.). Retrieved November 28, 2014, from Mission: http://www.coca-colacompany.com/our-company/mission-vision-values Product, Safety, and Quality The Wall Street Journal. (2014, October 14). Retrieved November 29, 2014, from Coca-Cola Changes its Approach: http://blogs.wsj.com/riskandcompliance/2014/10/15/how-coca-cola-changed-its-approach-to-mission-driven-companies-part-3-of-a-series/