Coca Cola Profile

Topics: Coca-Cola, The Coca-Cola Company, Diet Coke Pages: 44 (11832 words) Published: October 11, 2011
The Coca Cola Company

Compiled by:
Donie Yusman & Victor Lie
London Class

Table of Contents
Why Coca-Cola?4
History of the Coca Cola Company6
Products and brands18
Headquarter of Coca-Cola Company20
Branches of Coca-Cola Company21
The Coca-Cola Company Cultural Dimension23
Coca-Cola Company Financial Reports (2008)24
Year 2008 Balance Sheet Report24
Year 2008 Income Statement Report26
Year 2008 Cash Flow Report29
Coca-Cola Company Financial Reports (2009)32
Year 2009 Balance Sheet Report32
Year 2009 Income Statement Report34
Year 2009 Cash Flow Report37
The Coca-Cola Company Policy39
Corporate Political Contributions39
The Article of Coca-Cola Political Contributions40
History of Bottling45
Millennium Development Goals48
The Coca-Cola System Advances New Solutions For Economic Development48
Working as a Global Team49

Why Coca-Cola?

he reason why we choose Coca-Cola as our project company is because Coca-Cola is a very big multi-national company and also already known of its products. If someone speaks about Coca-Cola it would be automatically carbonated soft drink image in their mind because Coca-Cola is already be with our life in so long time and very well known. Coca cola can be found in virtually every single country in the world. And why we choose this company is because most of us enjoy and like to drink coca cola at our meal time, so then we decide to choose this company to search more deeply inside the company. When the process of doing this project we ourselves seems like enjoying finding the source because this is the company that produce worldwide favorite drinks from all time.

The Coca-Cola Company is the world's number one maker of soft drinks, selling 1.3 billion beverage servings every day. Coca-Cola's red and white trademark is probably the best-known brand symbol in the world. Headquartered since its founding in Atlanta, Coca-Cola makes four of the top five soft drinks in the world, Coca-Cola at number one and Diet Coke, Fanta, and Sprite at numbers three through five. The company also operates one of the world's most pervasive distribution systems, offering its nearly 400 beverage products in more than 200 countries worldwide. Nearly 70 percent of sales are generated outside North America, with revenues breaking down as follows: North America, 30 percent; Europe, Eurasia, and the Middle East, 31 percent; Asia, 24 percent; Latin America (including Mexico), 10 percent; and Africa, 4 percent. Among the company's products are a variety of carbonated beverages (including the aforementioned brands and many others, such as Fresca, Barq's, and Cherry and Vanilla Coke); sports drinks (POWERade and Aquarius); juices and juice drinks (Minute Maid, Fruitopia, Hi-C, Five Alive, Qoo, Maaza, and Bibo); teas (Sokenbicha and Marocha); coffees (Georgia); and bottled waters (Ciel, Dasani, and Bonaqua). Moreover, the company holds the rights to the Schweppes, Canada Dry, Dr Pepper, and Crush brands outside of North America, Europe, and Australia. Coca-Cola's development into one of the most powerful and admired firms in the world has been credited to proficiency in four basic areas: consumer marketing, infrastructure (production and distribution), product packaging, and customer (or vendor) marketing.

History of the Coca Cola Company

May 8. Coca-Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy. Nine drinks a day are sold during this year. Company accountant, Frank Robinson, names the drink “Coca-Cola and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo. The first newspaper ad appears announcing Coca-Cola as a “Delicious and Refreshing Beverage.” 1887

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