Coca Cola/Pepsico Strategy Analysis
16/10/2012
Saxion University of Applied Science
Module International Business Plan - Mr. J. Oude Rengerink
IBMS Project 6 – Gr. C1
Analysis International Strategy; Part 1 – Second Version
Tim Herbers (153139)
Angelika Kuhn (147613)
Sebastiaan Prins (112381)
Luc Zijlmans (149689)
Saxion University of Applied Science
Module International Business Plan - Mr. J. Oude Rengerink
IBMS Project 6 – Gr. C1
Analysis International Strategy; Part 1 – Second Version
Tim Herbers (153139)
Angelika Kuhn (147613)
Sebastiaan Prins (112381)
Luc Zijlmans (149689)
| Coca Cola & Pepsi | Analysis International Strategy |
Coca Cola & Pepsi | Analysis International Strategy |
Index 1. Analysis International Strategy 3 2. The Coca-Cola Company & PepsiCo 4 3. Marketing 5 3.1 Marketing mix of Coca Cola 5 3.2 Marketing mix of Pepsi 7 3.3 Brand differentiation 8 3.4 Coca-Cola & Pepsi Worldwide 8 4. Management 9 4.1 Management Coca-Cola 9 4.2 Management PepsiCo 11 4.3 Management compared 12 5. Financial Position 12 5.1 Profitability 13 5.2 Liquidity 14 5.3 Solvency 15 6. Production 16 6.1 Comparison Production 17 7. Research and Development 18 7.1 Research and Development & Sustainability 20 8. In Overall 21 9. Coca-Cola Company or PepsiCo 21 10. References 22
1. Analysis International Strategy
Before it could be determined whether the Coca-Cola Company or PepsiCo is most suitable for entering a new market, a thorough examination and evaluation of their current (internal) strategy has be performed. Several variables will be researched upon, including Human Resource Management, sustainability and ethics, management aspects (financial part of the business plan), and strategic international marketing position.
During this first part we will be answering the question ‘What are the strengths and weaknesses of the companies Coca-Cola and PepsiCo?’.
2. The Coca-Cola Company
Saxion University of Applied Science
Module International Business Plan - Mr. J. Oude Rengerink
IBMS Project 6 – Gr. C1
Analysis International Strategy; Part 1 – Second Version
Tim Herbers (153139)
Angelika Kuhn (147613)
Sebastiaan Prins (112381)
Luc Zijlmans (149689)
Saxion University of Applied Science
Module International Business Plan - Mr. J. Oude Rengerink
IBMS Project 6 – Gr. C1
Analysis International Strategy; Part 1 – Second Version
Tim Herbers (153139)
Angelika Kuhn (147613)
Sebastiaan Prins (112381)
Luc Zijlmans (149689)
| Coca Cola & Pepsi | Analysis International Strategy |
Coca Cola & Pepsi | Analysis International Strategy |
Index 1. Analysis International Strategy 3 2. The Coca-Cola Company & PepsiCo 4 3. Marketing 5 3.1 Marketing mix of Coca Cola 5 3.2 Marketing mix of Pepsi 7 3.3 Brand differentiation 8 3.4 Coca-Cola & Pepsi Worldwide 8 4. Management 9 4.1 Management Coca-Cola 9 4.2 Management PepsiCo 11 4.3 Management compared 12 5. Financial Position 12 5.1 Profitability 13 5.2 Liquidity 14 5.3 Solvency 15 6. Production 16 6.1 Comparison Production 17 7. Research and Development 18 7.1 Research and Development & Sustainability 20 8. In Overall 21 9. Coca-Cola Company or PepsiCo 21 10. References 22
1. Analysis International Strategy
Before it could be determined whether the Coca-Cola Company or PepsiCo is most suitable for entering a new market, a thorough examination and evaluation of their current (internal) strategy has be performed. Several variables will be researched upon, including Human Resource Management, sustainability and ethics, management aspects (financial part of the business plan), and strategic international marketing position.
During this first part we will be answering the question ‘What are the strengths and weaknesses of the companies Coca-Cola and PepsiCo?’.
2. The Coca-Cola Company