Coca Cola Marketing Mix

Topics: FIFA World Cup, Coca-Cola, 2010 FIFA World Cup Pages: 4 (1490 words) Published: February 12, 2011
Coca-Cola unveils its commitment to the 2010 FIFA World Cup| The Coca-Cola Company, a long standing FIFA partner, has unveiled its plans to bring the euphoria of the 2010 FIFA World Cup™ tournament to every South African. The plans are part of the largest, globally integrated campaign in the history of the Coca-Cola Company and are designed to bring the passion and euphoria of the tournament to as many ordinary South Africans as possible, as well as leaving a legacy for communities long after the final whistle has blown.Highlights of the plans include everything from the official 2010 FIFA World Cup™ Trophy Tour - beginning 5 May this year, the 10 official 2010 FIFA World Cup™ Fan Parks which will operate for the duration of the tournament, and opportunities for ordinary South Africans to win tickets to the tour and to the games.In line with what FIFA president Sepp Blatter describes as the 'love story' between Coca-Cola and FIFA, the Coca-Cola commitment gives flesh to the view of the global chairman and chief executive of the Coca-Cola Company, Muhtar Kent, who says: “The worldwide passion for football is unrivalled and gives our business the best platform to connect with fans everywhere Coca-Cola does business.” Coca-Cola also aims to leave behind legacies for the communities it serves and has closely linked these to its support for the 2010 FIFA World Cup™.Educational aspects of the legacies include the Give It Back project, which is part of the 2010 FIFA World Cup™ Ticket Fund which has seen pupils at 200 schools around the country feverishly collecting plastic bottles and cans to win 20 000 tickets to the 2010 FIFA World Cup™ games.The South Africa leg of the 2010 FIFA World Cup™ Trophy Tour will see the famous solid-gold FIFA World Cup™ Trophy undertake a 32-day tour of South Africa. The tour will visit some 38 venues, beginning on 5 May and fans are expected to flock to venues around the country for the chance to see and be photographed with world...
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