Coca Cola India Summer Project Report

Only available on StudyMode
  • Download(s) : 211
  • Published : June 2, 2012
Open Document
Text Preview
The Coca Cola Company [pic]

[pic]The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, the world’s best-known brand, The Coca-Cola Company markets four of the world’s top-five soft drink brands, including Coke, Diet Coke, Fanta and Sprite. The company’s beverage products encompass nearly 400 brands — including non-carbonated beverages such as waters, juices, sports drinks, teas and coffees.

[pic]Throughout the world, no other brand is as immediately recognizable as Coca-Cola. With operations in more than 200 countries, a diverse workforce comprised of more than 200 different nationalities, communicating in more than 100 different languages, The Coca-Cola Company is part of the fabric of life in each of the communities we serve throughout the world. It operates as a local business partner, providing quality in the marketplace, enhancing the workplace, preserving the environment and strengthening the community.

[pic]With its worldwide presence, The Coca-Cola Company and its local bottling partners have also become known as trusted and involved neighbors through their support of education, youth development, sports programs and other community initiatives.

Company’s Promise

[pic]The organization is more than the sum of its products and services. Ultimately, a company’s identity is measured by how it connects with people and with the world around it. That is why The Coca-Cola Company’s mission is articulated as a promise.

[pic]

[pic]All of it’s success, both past and future, is a product of this promise. The growth hinges upon their ability to build and nurture relationships—with consumers, customers, bottling partners, suppliers, government agencies, communities, employees and share owners. Further, as they help to build thriving communities all around the world, they seek to ensure a healthy and sustainable marketplace for their beverages—today, and far into the future.

Brands

[pic]Globally, The Coca-Cola Company owns or licenses nearly 400 brands in the nonalcoholic beverage business. Many of those brands are considered among the world’s most valuable. Some of these include:

Carbonated Soft Drinks

Such as Coca-Cola, Diet Coke, Fanta, Sprite and Fresca

Juices and Juice drinks
Such as Minute Maid, Qoo, Fruitopia, Maaza and Bibo

Sports drinks
Such as POWERADE and Aquarius

Water products
Such as Ciel, Dasani and Bonaqua

Teas
Such as Sokenbicha and Marocha

Coffee
Such as GEORGIA coffee, the best-selling noncarbonated beverage in Japan. Beverage Partners Worldwide, our 50/50 joint venture with Nestlé, S.A, operates a significant portion of our tea and coffee business.

Corporate Segment

[pic]The corporate segment consists of nine functions: Corporate External Affairs; Customer Management; Finance; Human Resources; Innovation/Research and Development; Legal; Marketing; Quality; and Worldwide Public Affairs and Communications.

[pic]The Executive Committee of The Coca-Cola Company is responsible for setting policy and establishing strategic direction for the Company.

Charter of the Company

[pic]Refresh the marketplace

We will adhere to the highest ethical standards, knowing that the quality of our products, the integrity of our brands and the dedication of our people build trust and strengthen relationships.

We will serve the people who enjoy our brands through innovation, superb customer service, and respect for the unique customs and cultures in the communities where we do business.

[pic]Enrich the workplace

We will treat each other with dignity, fairness and respect.

We will foster an inclusive environment that encourages all employees to develop and perform to their fullest potential, consistent with a commitment to human rights in our workplace.

The Coca-Cola workplace will be a place where everyone's ideas and contributions are...
tracking img