Coca-Cola India Limited

COCA-COLA   INDIA   LIMITED

Executive summary:
Being a world’s largest soft drink manufacture, coke is growing in rapid way to capture the market. Company is producing varieties of brands apart from coke are thumps up, sprite, MMPO, mineral water – kinley and maaza. Such are well established and capturing huge market around the world, nation and in other rural areas.
The study has revealed that it has clearly the world number one soft drink manufacture with the cut throat competition to its competitors. Coke is mainly concerned with its brand name COKE.  
Apart from above, study gives the information on-
- Nature of the organisation and way of responding to the customer.
- Products to be produced and marketing the same in to market.
- Organisational relationship with the employees and with customers.
- Marketing strategies of coca cola with the changing competitive world.
- Merchandisers’ work in the company and there roles.
- Retailers ( stand alone) satisfaction with regard to COKE product and services.

To the company:

The world's favourite drink. The world's most valuable brand. The most recognizable word across the world after OK. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic beverages in the world.

In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation.

Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring the World Cup in 1996 and various other... [continues]

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