Coca-Cola Goes Water Neutral

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Executive Summary
Today, water is a critical natural resource that challenges us at local, national and global level. We are facing water shortage and drought to floods and declining of water quality. More than 1 billion people worldwide lack access to safe drinking water (Lawrence & Weber, 2011, p. 43). Especially in the developing countries, with poor water management it contributes to increasing malnutrition and disease, a losing of biodiversity and agricultural production, rising food prices, reducing economic growth and social stability, that leading to conflicts over water resources. The major source for of the Coca-Cola Company’s (TCCC) products is water. Even the company’s CEO admits “that unless the communities where the company operated had access to water, they haven’t got a business” (Lawrence & Weber, 2011, p. 43). Coca-Cola and its bottlers using 80 billion gallons of water every year worldwide; in which two fifths goes into finished beverages and the rest use in the manufacturing process. TCCC partners with 300 bottlers and franchised with independent companies around the world. Its’ revenue, more than 70 percent came from outside of United States. Due to the company operating in developing countries and accessing to the water resources, Coca-Cola is facing an emerging issue of water quality, availability and access around the world (p. 43). How can Coca-Cola resolves the issue and what other alternative solutions for the company? Public Issues

In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. The primary stakeholders in this issue are Coca-Cola, local villagers, India’s government and the NGO. Coca-Cola is a famous soft drink company worldwide; the stakeholders have high...
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