Coca Cola Case

Topics: Sustainability, Pesticide, The Coca-Cola Company Pages: 2 (803 words) Published: March 8, 2013
Coca-Cola Case

1. The major public issue in this case that faces The Coca-Cola Company is the “impact on water quality, availability and access worldwide.” They became aware of these issues through The Centre for Science and Environment in India who charged them with using too many pesticides in their processing of the products. As well, other water activists in India who said they were depleting the supply of water to the communities that surround their plants, which resulted in a plant being shut down. 2. Stakeholders include, users of The Coca-Cola Company products, The Coca-Cola Company, the communities surrounding the plants, The Centre for Science and Environment, the workers in the Kerala plant. Companies who are stakeholders in the public issue are also, World Wildlife Fund, the Nature Conservancy, the World Business Council for Sustainable Development and leading academies. All of these stakeholders would have similar opinions on the public water and pesticide issues. People who purchase Coca-Cola products would like to know what pesticides could be entering their bodies. The communities would like to have access to their own fresh drinking water. The Centre for Science and Environment, World Wildlife Fund, the Nature Conservancy and the World Business Council for Sustainable Development would be concerned with the impact on the environment and how the pesticides and lack of water would affect existing environment. The workers from the plant that was shut down would like to have The Coca-Cola Company plant still running in their town so they can keep their jobs. All of these stakeholders expect the performance of The Coca-Cola Company to act with sustainability and proper business practices in mind. Once The Coca-Cola Company realized that their stakeholders were not happy with their existing practices, a change had to occur in the mindset of The Coca-Cola Company to reflect their stakeholders’ expectations. The Coca-Cola Company wants to...
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