*Segmentation of Coca Cola:
**Basic segments of coca cola is those people who take this drink regularly.
**The target market for coca cola is based on age: youth and younger 15-
25 and 40 age. Another factors are income and family size.
**Target is not based on gender , both gender likes it.
**Key success of coca cola is behavioral segmentation.
**Coca Cola generally sells in schools, colleges, universities,
restaurants, hotels and fast food stores.Coca Cola has variety of tastes
because they want to meet customer needs.
**Coca cola diet : for diabetic people and aged people 40 plus.
**Coca Cola : young people whose age is 16 to 35.
**Coca Cola packs and bottles : (based on income level) for students,
poor people, middle class and family size.
Nature of customer : fun and entertainment loving.
Socio-economic level :upper lower and lower class.
Occupation : student and family oriented people.
**Coca Cola prefer to serve its product in those places where young
people gather mostly. coca cola customers are mainly teenagers and
**it is the highest selling cold drink above the world.
**The main theme of coca cola is “open happiness” coca cola packaging attracts the young generation attention very much.
*Positioning statement: Coca Cola provides the best quality and taste
in an affordable price.
*Segmentation of Pepsi:
**Pepsi has same market purposes like Coca Cola. Pepsi has also
different kinds of soft-drink productin order to appeal to different
**Pepsi customers are mostly teenagers and young adults between the ages of 14 to 30.
*Positioning of pepsi:
**PepsiCo main slogan is – “Generation Next!” It spends billions of
dollars in order to affect people and find creative slogan in every year.
Pepsi is a cold drink which gave the best taste, low fat in a reasonable
Coca Cola is successful corporation because they...
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