Coca Cola and Pepsi

Topics: Coca-Cola, Cola, Pepsi Pages: 2 (322 words) Published: December 2, 2012
*Segmentation of Coca Cola:

**Basic segments of coca cola is those people who take this drink regularly.

**The target market for coca cola is based on age: youth and younger 15-

25 and 40 age. Another factors are income and family size.

**Target is not based on gender , both gender likes it.

**Key success of coca cola is behavioral segmentation.

**Coca Cola generally sells in schools, colleges, universities,

restaurants, hotels and fast food stores.Coca Cola has variety of tastes

because they want to meet customer needs.

**Coca cola diet : for diabetic people and aged people 40 plus.

**Coca Cola : young people whose age is 16 to 35.

**Coca Cola packs and bottles : (based on income level) for students,

poor people, middle class and family size.

Nature of customer : fun and entertainment loving.

Socio-economic level :upper lower and lower class.

Occupation : student and family oriented people.

**Coca Cola prefer to serve its product in those places where young

people gather mostly. coca cola customers are mainly teenagers and

young adults

**it is the highest selling cold drink above the world.

**The main theme of coca cola is “open happiness” coca cola packaging attracts the young generation attention very much.

*Positioning statement: Coca Cola provides the best quality and taste

in an affordable price.

*Segmentation of Pepsi:

**Pepsi has same market purposes like Coca Cola. Pepsi has also

different kinds of soft-drink productin order to appeal to different


**Pepsi customers are mostly teenagers and young adults between the ages of 14 to 30.
*Positioning of pepsi:

**PepsiCo main slogan is – “Generation Next!” It spends billions of

dollars in order to affect people and find creative slogan in every year.

Pepsi is a cold drink which gave the best taste, low fat in a reasonable


Coca Cola is successful corporation because they...
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