Coca Cola Analysis

Topics: Coca-Cola, Financial ratios, The Coca-Cola Company Pages: 30 (7777 words) Published: May 11, 2011
 
 
Business and financial analysis of coca cola
 

ANALYSIS OF FINANCIAL PERFORMANCE  OF COCA COLA COMPANY  Research Analysis Report
                                                                                                     30/09/2008 

   

 

“The Coca Cola Company”

The Evaluation of the Business & Financial Performance of “The Coca Cola Company”

The Evaluation of the Business & Financial Performance of “The Coca Cola Company”

Introduction 1
Brief History .....................................................................................................................................1  The Coca‐Cola Company....................................................................................................................1  The Coca‐Cola System .......................................................................................................................2  Reasons of Choosing This Topic.........................................................................................................2 

Information Gathering .............................................................................................................3  Primary Sources:   1. Meeting with Branch Manager....................................................................................................................3 2. Interviewing the Employees..........................................................................................................................3 Secondary Sources: .............................................................................................................................................. 3  1.  Published Financial Statements............................................................................................................. 3   2.  Chairman and President Report for 2007 .............................................................................................. 4   ............................................................................................................................................................................. 4                  3.  The Internet ........................................................................................................................................... 4  4.  Newspapers and Magazines .................................................................................................................. 4  

Analysis: ...................................................................................................................................4  Business Analysis ..............................................................................................................................4  The Environment Variables .................................................................................................................................. 5  1.  Macro Environmental Analysis: ............................................................................................................. 5   2.  Competitors/Markets Analysis: ............................................................................................................. 7   Internal Analysis................................................................................................................................................... 7  1.  Capability, Resources & Competences .................................................................................................. 7   2.  SWOT Analysis ..................................................................................................................................... 11  Culture & Believes.............................................................................................................................................. 13  Financial Analysis............................................................................................................................14 ...
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