Coca Cola Ad
PRODUCT
Coca Cola
AGENCY/IGNITOR
McCann India
STORYLINE/CAMPAIGN HIGHLIGHTS
TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes, taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt, Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth asked her for the same and she gives a casual shrug to them. Waiter gets their order and to his surprise Alia picks up the extra bottle and offers it back to waiter. Surprisingly he looked at them and looks towards his boss for approval. His boss nods in the affirmative and all four of them enjoy their drink. Then TVC proceeds with a VO saying “Bewajah khushiyan lutao, Coca-Cola pilao”.
My Take on Advertisement
TVC is an extended version of Coca Cola’s ‘Crazy for Happiness’ campaign. Same as my review of last Coca Cola Advertisement, Coca Cola believes in spreading happiness through different ways and this time it is trying to encourage positivism and kindness through it. TVC created by McCann India is not much creative and does not involve much of innovation and freshness may be because it is just an extension of their ongoing campaign. TVC is segmented around for youths and taking young Bollywood actors make it very appropriate. And TVC is also relevant due to the fact that it do give happiness to people when they get something unexpected as shown in TVC. I believe that this TVC lacks freshness, however still it will motivate people for kindness and generosity.
Overall my rating for this Advertisement is 7.5/10.
If the latest Coca Cola campaign does not give you goosebumps, then I dont know what will. When the whole world is contemplating whether 2012 is really the end of the world, it is indeed a very fresh approach to have kids singing 'umeedonwali dhoop,
Coca Cola
AGENCY/IGNITOR
McCann India
STORYLINE/CAMPAIGN HIGHLIGHTS
TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes, taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt, Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth asked her for the same and she gives a casual shrug to them. Waiter gets their order and to his surprise Alia picks up the extra bottle and offers it back to waiter. Surprisingly he looked at them and looks towards his boss for approval. His boss nods in the affirmative and all four of them enjoy their drink. Then TVC proceeds with a VO saying “Bewajah khushiyan lutao, Coca-Cola pilao”.
My Take on Advertisement
TVC is an extended version of Coca Cola’s ‘Crazy for Happiness’ campaign. Same as my review of last Coca Cola Advertisement, Coca Cola believes in spreading happiness through different ways and this time it is trying to encourage positivism and kindness through it. TVC created by McCann India is not much creative and does not involve much of innovation and freshness may be because it is just an extension of their ongoing campaign. TVC is segmented around for youths and taking young Bollywood actors make it very appropriate. And TVC is also relevant due to the fact that it do give happiness to people when they get something unexpected as shown in TVC. I believe that this TVC lacks freshness, however still it will motivate people for kindness and generosity.
Overall my rating for this Advertisement is 7.5/10.
If the latest Coca Cola campaign does not give you goosebumps, then I dont know what will. When the whole world is contemplating whether 2012 is really the end of the world, it is indeed a very fresh approach to have kids singing 'umeedonwali dhoop,