Coca-Cola

Strategic Plan Paper
(The Coca-Cola Company)
Marie Goldman
University of Phoenix
MBA: 580/ Strategies for Competitive Advantage
Group#GA06MBA01
Dr. Janet Robinson
July 3, 2009

Executive Summary
      Founded in 1886, Coca–Cola is a company that spans over 12 decades. Since, its inception over 100 years ago, the company has conducted business on a worldwide scale in over 200 countries. This paper will explore, how the company came into existence, Coca-Cola’s mission, vision and values statements, discuss and analyze its internal and external environments, assessment of the company’s long-term objectives, strategic business objectives both generic and grand, that will define the corporation’s strategic plan. The recommendation of the plan will provide the company the tools that will help them achieve their future objectives. (Coca- Cola, 2007).

      Table of Contents
I. Company Background   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       Page 4
II. Vision Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 6
III. Mission Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       Page 7
IV. Values Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       Page 7
V. Environmental Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       Page 8
        a. Internal Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     Page 8
        b. SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     Page 10
        c. External Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 12
        d. Porter’s 5 Forces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 15
VI. Long Term Objectives .... [continues]

Read full essay