Coca-Cola’s Water Neutrality Initiative

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CRGB Tutorial 1
Name: Wing Chi Chan Stella
ID: a1618336

1. In the case of Coca-Cola’s Water Neutrality Initiative, Coca-Cola is facing the public issue of using too much water that depriving local villagers’ supply of water for drinking and irrigation. In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. Because all aspects of the production are dependent on this resource. From the company’s perspective, water is the key component of profitability. Other stakeholders were also concerned this issue, such as residents of the surrounding area and organizations. For example, the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff.

2. The Coca Cola Company (TCCC) seemed to that it did not do deep environmental analysis before they operated in the state of Kerla. When applied the strategic radar screens model for this case, the Geophysical and Social environments would be most significant. Because the company is faced with concerns of how they are using the Earth’s natural resources inefficiently. Another stage that plays a role is the technological environment because there is a need to implement a new system that could save water. The plant was surrounded with villagers that would need the water to live, and the mass production capacity for the soft drinks deprived the local villagers of supplies for drinking and irrigation. However, TCCC was not concerned with the physical surroundings of the company’s plant and the effects it would have on the village. In addition to the lack of geophysical analysis, TCCC forgot to study the social environment. The India Resource Center seemed to have an influence on the people in India and a non-profit organization with one full-time employee was able to impact the...
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