Preview

Coca: Strategic Planning and Coca-cola Company

Good Essays
Open Document
Open Document
7614 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Coca: Strategic Planning and Coca-cola Company
OBJECTIVES OF THE STUDY Strategic Management Issues of Coca-Cola Company Every successful study should have specified and well-defined objectives. A careful statement of the objective helps in preparing a well-decorated report facilitating others to take decision on it. The specific objectives of the study are to have knowledge about- To know about the strategic management issues of multinational companies To know about the strategies of the multinational companies To characterize the challenges of international strategic management To know about the international strategic management process To identify and characterize the levels the international management strategies To know about the Coca-Cola Company’s strategies management process.
SCOPE OF THE STUDY
This study has focused upon the Management Issues those are followed by the Coca-Cola Company for capturing the global market. Through our report we try to find out the global challenges of International Strategic Management to assess the basic strategies, describe the international strategic management process of Coca-Cola Company. We hope this study will help to whom, who want to know more clearly about strategic management, its issues as well as the key factors which affect the process of Internationalization for a company.
Data and Methodology
We examine secondary data of which related to the Strategic Management Issues at the global based Market. Data are collected on various issues from annual report of Coca-Cola Company (2005-2009). In our report we analysis the monthly, quarterly, half-yearly news Review of this company. Based upon this data we like to analysis the Economic Review, Statistical Strategic condition of the Coca-Cola Company. Both the official and regional website helps us to find out more related to the issues with the global market. Form those huge data we take the necessary and used them for the analysis. Our analysis data are clearly represented in our main

You May Also Find These Documents Helpful

  • Better Essays

    Typing Template for APA Papers: A Sample of Proper Formatting for the APA 6th Edition…

    • 895 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper.…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    First question: what are the management functions performed by Mr. Goizeta, Mr. Hunter, and Mr. Ivester? How their responsibilities differ?…

    • 1288 Words
    • 6 Pages
    Good Essays
  • Best Essays

    The Coca-Cola Company, now over 125 years in existence, continues to maintain its competitive stance in the global market of beverage consumption. The goliath company’s continued growth may be demonstrated by its ability to 1) identify global awareness of market trends and consumer demand, 2) identify and comply with environmental and regulatory requirements/enhancements, 3) analyze the impact of innovative projects and identify how these external influences directly impact the strategies implemented thus reducing competitive rivalry and competitors ability to take the lead in product substitution.…

    • 1379 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    This scope of this essay is to discuss the international marketing mix of Coca Cola, which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal, 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong, 2000). This has led the global companies to make the critical trade-off decision between economies of scale resulting from standardization and the cultural prerequisite of local adaptation. This essay looks at how one of the most successful brands, Coca Cola manages their marketing mix in a global context to get an insight into this debate.…

    • 2500 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Valuing Coca Cola Stock

    • 592 Words
    • 3 Pages

    According to the case study Coca Cola international groups (Latin America, Middle East, Far East, Africa and Greater European Groups) are expected to continue a steady rate of growth in the year 1998. Therefore, the investment in this group will still be a positive of around 15% in the next three to five years, due to the rapid increase in new markets such as China India and the Middle East. Domestically Coca Cola is projected to stay at a high level of sales. A slight increase can be expected in the upcoming business periods due to Coke’s new Barq’s and PowerAde line.…

    • 592 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    Wahaha Case Study

    • 2502 Words
    • 11 Pages

    References: 1: International Trade & Academic Research Conference (ITARC ), 7 – 8th November, 2012, London.UK. on “COCA-COLA: International Business Strategy for Globalization”…

    • 2502 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Reports

    • 1130 Words
    • 5 Pages

    2. The global competitors’ marketing strategies, described in the article, are classic examples of a “global marketing” approach, as explained in chapter 1 of our textbook. Discuss the key elements of each company’s marketing strategy, as noted in the article, and explain how each one demonstrates a global approach to…

    • 1130 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    The corporate missions, core competencies and competitive advantage, competitive strategies and a SWOT analysis were identified for both the Coca-Cola Company and PepsiCo. Recommendations to their future strategies, with potential fallouts, are given to Coca-Cola and PepsiCo. Both companies…

    • 4629 Words
    • 16 Pages
    Powerful Essays
  • Better Essays

    Coca Cola Marketing

    • 1434 Words
    • 6 Pages

    An Essay About How Coca Cola Company’s Objective Relates to Their Present Market Position and how they plan To Uphold Their Present Position.…

    • 1434 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    2. Indirect Exporting- Coke sells their product to separately owned bottling companies around the world who then bottle the product and sell it to wholesalers around their location.…

    • 371 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    This report is segmented into three main parts. The first part discusses market position, market share and product through research. The second part focuses on the current issues, core competence and future plans of Coca-Cola. Recommendations are provided in the third part in order to resolve the issues brought up earlier and to provide guidance towards its future global strategies.…

    • 4638 Words
    • 19 Pages
    Best Essays
  • Good Essays

    As a global leader in the beverage industry, the Coca-Cola Company further indulges in enhancing their value propositions as an instrument to create ‘virtuous cycles of geographic expansion’ and thus greater advantage. Coke, owns the most important elements of the value chain or the “globally leverage able intangibles” such as the brand, the technology, the management, the marketing expertise and the relationships.…

    • 1143 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Among the many problems that the company faces, the problem of the emerging market performance seems to affect the company greatly (Albanese, 2001). This problem arises as the company tries to penetrate and dominate new markets for its products. As the company puts up its efforts in penetrating the new markets, stiff competition from domestic players like Pepsi Cola has been in the rise too and this has had an effect in its market performance (Foster, 2014). The competitors are also finding a way to have their products dominate in the regions where coca-cola as a company is operating too. As such, the company has to up its competitive strategies by coming up with appropriate market strategies that will outsmart the products of its competitors in the same market. The company has to markets in the BRIC region by getting their products better known in Indonesia and Vietnam among other global…

    • 1085 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Economists are always eager to eliminate every conduct which will lead to a non-competitive market. The models for economic analysis of markets presented in most secondary school books always start with the perfect competitive market. So, clearly every practice of business conduct which is not in harmony with the perfect competitive model has to be condemned. Unfortunately, in real life there are more factors which economists normally would not take into account. As Wehmhorner (2006) has said “Conditions of perfect competition are rarely fulfilled in the real world”. This calls for an extensive competition policy, inevitably with government intervention. The European Commission (EC) has developed a very powerful competition policy, which is divided into 2 different elements. First, the EC prohibits every agreement between companies which limit competition and second, the EC prohibits every abuse of a dominant position by a firm within a market (European Commission, n.d.). This paper will discuss a case of a firm that was assumed to abuse its dominant position, The Coca Cola Company (TCCC). There are probably numerous reasons behind the success of TCCC, such as its very strong brand name ‘Coca Cola’ and its marketing techniques. Of course, these are all legitimate reasons to explain the dominant position of TCCC on the market. It is the power which is linked to…

    • 2392 Words
    • 10 Pages
    Powerful Essays

Related Topics