Coaching

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A m e r i c a n

M a n a g e m e n t

A s s o c i a t i o n

COACHING A Global Study of Successful Practices
Current Trends and Future Possibilities

2008-2018

Canada

USA • Latin America • Asia-Pacific

Europe • Middle East • Africa

A m e r i c a n

M a n a g e m e n t

A s s o c i a t i o n

COACHING HOW TO BUILD A Global Study of Successful A HIGH-PERFORMANCE Practices ORGANIZATION Current Trends and Future Possibilities

2008-2018

Copyright 2008, American Management Association
For more information about American Management Association, visit www.amanet.org

COACHING: A GLOBAL STUDY OF SUCCESSFUL PRACTICES >>

Table of Contents
PAGE

Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . v Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . vi A Review of the Coaching Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 A Brief History of Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 The Purposes of Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Recent Areas of Focus in the Literature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Evaluating Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Selecting Coaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Choosing Between External and Internal Coaches . . . . . . . . . . . . . . . . . . . . . . 5 The Future of Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

The Factors That Influence Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 The State of Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 What Does Coaching Mean? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Is It Increasing or Decreasing? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Is There a Relationship to Success? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 How Is It Done and How Long Does It Take? . . . . . . . . . . . . . . . . . . . . . . . . . 10 How Common Is Peer Coaching? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 The Internal Reasons Organizations Use Coaching. . . . . . . . . . . . . . . . . . . . . . . 11 Improving Individual Productivity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Improving Organizational Performance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Addressing Workplace Problems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Boosting Employee Engagement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Improving Retention Rates and Recruitment Outcomes . . . . . . . . . . . . . . . . 13 External Factors That Influence Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Standards and Certifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 The Global Business Environment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Hindrances to Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Mismatches Between Coach/Employee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Questionable Expertise of Coaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 The Difficulty of ROI . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Negative Attitudes Toward Coaching. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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