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International Year 1 ( Group D3)

Introduction of Business and Management
Marks and Spencer Case study
Name: MIN LI(Irene)
ID: 108728
Words 892
Date and time of submission: 25/10/2012

International Year 1 ( Group D3)

Introduction of Business and Management
Marks and Spencer Case study
Name: MIN LI(Irene)
ID: 108728
Words 892
Date and time of submission: 25/10/2012

This essay is mainly expounding that both macro and micro factors influence Marks and Spencer in the next 5 years. The company Marks and Spencer is one of the largest leading retailers in UK, and has good reputation for its high quality stuffs, including clothes, food, household goods and furniture. Macro tools, which are Pestel, Porter 5forces and SWOT will be mentioned in this essay and provide vital messages to match with their strategy. First, Pestel represents political, economic, social, technical, legal and environmental. Pestel is applied to organisations affected by external pressure widely. Then, Porter’s Five Forces means bargaining Power of Suppliers, bargaining Power of Customers, threat of New Entrants, threat of Substitute and competitive Rivalry, which determines the power of competition and attraction in the market. Last, SWOT is strengths, Weaknesses, Opportunities and Threats. The latter two are macro tools and determined on the marketing plan of M&S. (Bee, 1998) In addition, micro tools are essential as well, which are Value Chain Analysis and the former two of SWOT. Value Chain Analysis performs to analyse the competitive strength in M&S process.

Pestle Analysis
* Political
The government has begun to increase their VAT rate by 6.5% since 2010 in total sales, after two years later, the rate of VAT reaches to 20% in 2012. There is no lower rate in the next years, and consumers have under huge stress with limited incomes these years and it obviously strikes revenue of M&S in the future. (BBC, 2010) * Economical:

There is a deep...
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