Ace is a dealer of Subaru vehicles in Prince Edward Island. The company have a good reputation and brand recognition as a well-known Subaru dealer. Currently for every customer that comes through the door a sales representative fills out a form indicating the perspectives' name, address, phone number, date of visit and make and model that they are interested in. Another form is filled out when the customer decides to purchase a vehicle, on this form they require the identification number of the vehicle, make and model, colour, options, base price, total price, and date of sale as well as the customer's name. There are a few problems that should be addressed. By manually tracking every customer it is time consuming, hard to keep track, cannot identify repeat customers, cannot identify what channel of marketing the customers are coming from and they need to keep track of what kind of vehicle to order more so that they can reduce their inventory. There are many issues that Ace has to overcome in order to become more profitable and have better customer service with clients. Using technology to store information will definitely help Ace's situation.
The problem with Ace is their slow and inefficient process of gathering, managing and tracking their customer information. By using widely available, simple and inexpensive software such as Excel and Database Ace could address their problems in a quick and efficient manner. Ace will need to have an enterprise networking system and Internet service provider (ISP) in place in order to become more profitable, create customer loyalty and keep track of customer. An enterprise networking is an arrangement of the organization's hardware, software, network, and data resources to put more computing power on the desktop and create a company wide network linking many smaller networks. This is very useful because Ace has to have a system where all their employees can have access to information at any given time. This will... [continues]
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