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Selected Market Cultural Report for Shakeology of Beach Body, LLC in Hong Kong
* Selected Country – Hong Kong * Selected Company – Beach Body, LLC * Selected Product – Shakeology
Introduction
Cultural underpinning of a modern society is the hallmark of Hong Kong, a multi-faceted land. It is a remarkable amalgamation of East and West, a city where contrasts walk side by side. Ancient incense-filled temples neighbor stylish skyscrapers. People are never shy of using ultra-modern gadgets. Yet they cling to their traditions forcefully. Although businesspeople in Hong Kong do not require long-standing personal relationships to do business, many businesses are family- owned, so personal relationships are an integral part of the enterprise. Once you have begun to work with a Hong Kong businessperson, it is important to maintain the relationship. When you first meet, expect a fair amount of small talk. Your Hong Kong colleagues will want to get to know you well enough that they are comfortable working with you. Do not be surprised if you are asked questions that might be considered extremely personal in your home country. The Hong Kong Chinese are generally sophisticated and cosmopolitan. They are quite familiar and comfortable with people from other countries.
Although some businesspeople may overlook poor behavior for the sake of the business deal, many will not. The Hong Kong Chinese take a long-term view of business relationships. Hong Kong Chinese are direct communicators, although they also make use of non-verbal communication. In general, businesspeople are non- confrontational and will never overtly say no, so that they do not embarrass the other person. If someone sucks air through his/her teeth while you are speaking, it means that they are unhappy with what you have just said. If at all possible, try to re-state your position or modify your request, since you have made the other person extremely unhappy.
As in many Asian cultures, silence is a
* Selected Country – Hong Kong * Selected Company – Beach Body, LLC * Selected Product – Shakeology
Introduction
Cultural underpinning of a modern society is the hallmark of Hong Kong, a multi-faceted land. It is a remarkable amalgamation of East and West, a city where contrasts walk side by side. Ancient incense-filled temples neighbor stylish skyscrapers. People are never shy of using ultra-modern gadgets. Yet they cling to their traditions forcefully. Although businesspeople in Hong Kong do not require long-standing personal relationships to do business, many businesses are family- owned, so personal relationships are an integral part of the enterprise. Once you have begun to work with a Hong Kong businessperson, it is important to maintain the relationship. When you first meet, expect a fair amount of small talk. Your Hong Kong colleagues will want to get to know you well enough that they are comfortable working with you. Do not be surprised if you are asked questions that might be considered extremely personal in your home country. The Hong Kong Chinese are generally sophisticated and cosmopolitan. They are quite familiar and comfortable with people from other countries.
Although some businesspeople may overlook poor behavior for the sake of the business deal, many will not. The Hong Kong Chinese take a long-term view of business relationships. Hong Kong Chinese are direct communicators, although they also make use of non-verbal communication. In general, businesspeople are non- confrontational and will never overtly say no, so that they do not embarrass the other person. If someone sucks air through his/her teeth while you are speaking, it means that they are unhappy with what you have just said. If at all possible, try to re-state your position or modify your request, since you have made the other person extremely unhappy.
As in many Asian cultures, silence is a