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Selected Market Cultural Report for Shakeology of Beach Body, LLC in Hong Kong

* Selected Country – Hong Kong
* Selected Company – Beach Body, LLC
* Selected Product – Shakeology
Introduction
Cultural underpinning of a modern society is the hallmark of Hong Kong, a multi-faceted land. It is a remarkable amalgamation of East and West, a city where contrasts walk side by side. Ancient incense-filled temples neighbor stylish skyscrapers. People are never shy of using ultra-modern gadgets. Yet they cling to their traditions forcefully. Although businesspeople in Hong Kong do not require long-standing personal relationships to do business, many businesses are family- owned, so personal relationships are an integral part of the enterprise. Once you have begun to work with a Hong Kong businessperson, it is important to maintain the relationship. When you first meet, expect a fair amount of small talk. Your Hong Kong colleagues will want to get to know you well enough that they are comfortable working with you. Do not be surprised if you are asked questions that might be considered extremely personal in your home country. The Hong Kong Chinese are generally sophisticated and cosmopolitan. They are quite familiar and comfortable with people from other countries. Although some businesspeople may overlook poor behavior for the sake of the business deal, many will not. The Hong Kong Chinese take a long-term view of business relationships. Hong Kong Chinese are direct communicators, although they also make use of non-verbal communication. In general, businesspeople are non- confrontational and will never overtly say no, so that they do not embarrass the other person. If someone sucks air through his/her teeth while you are speaking, it means that they are unhappy with what you have just said. If at all possible, try to re-state your position or modify your request, since you have made the other person extremely unhappy. As in many Asian cultures, silence is a form of communication. Resist the urge to jump into the conversation if your Hong Kong business colleague remains silent for a minute.  Rationale for Selection of Hong Kong

Hong Kong is a unique place. It is a perfect mixture of eastern and western culture. Occupied by the UK in 1841, Hong Kong was formally ceded by China the following year; various adjacent lands were added later in the 19th century. Pursuant to an agreement signed by China and the UK on 19 December 1984, Hong Kong became the Hong Kong Special Administrative Region (SAR) of the People's Republic of China on 1 July 1997. In this agreement, China promised that, under its "one country, two systems" formula, China's socialist economic system would not be imposed on Hong Kong and that Hong Kong would enjoy a high degree of autonomy in all matters except foreign and defense affairs for the next 50 years. The rationale for selecting Hong Kong in this Report is because Hong Kong is the best place that I see for a western company to put its first footprint in the East Asia / South East Asia market. In 2012, Hong Kong is ranked No.3 world finance center, only second to London and New York, and is no doubt the most fashionable and dynamic city in Asia. This means Hong Kong not only is a huge market itself for almost any kind of business but also a “window” for a western company to introduce its business / products into Asia. Culture Analysis

The culture of Hong Kong is a combination of western and eastern, and of the modern and tradition. Being the a colony of UK for more than 100 years, Hong Kong is transplanted with western culture in all aspects from the language, the law system to the way of people thinking. Comparing with mainland Chinese, Hong Kong people speak better English, believe more in democracy, enjoy the atmosphere of freedom and love their urban city life. Their life style is more western --- for example, Lan Kwai Fong, the world famous bar district, is an epitome of Hong Kong’s bar...
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