The Club Med style can be best described by the sense of closeness found among the managers. Because they are all former village chiefs they know the company’s everyday operations. The difference between Club med and other hotels is that, it is much simpler. Even the room decorations are simple and spares. Also its distinguished feature is that it is a place where one can “escape”. However in 2004 they introduced a new strategy that gave consumers a differentiated product that was more chic and luxurious, especially in the Americas.
Until 1986 Club Med had a very strong position in the all-inclusive resort market. If one wanted to go to a resort but use another company it had to pay 50-100% more. Internet accounts more than 20% of its sales. Finding a labor was never a problem for this resort either.
In 1986 competition began because other companies adopted its style. The only difference was that Club Med’s service included drinks. In 2004 it reverted to and all-inclusive deal. In 2005 it declared the Alps area that attracted thousands of tourists. Jack Tar Village is one of the competitors of Club Med. It operates mostly in Caribbean. Its resorts are positioned as... [continues]
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