Club IT is a new hot spot music venue in downtown’s city nightlife. Club IT is Northern California’s hottest new club to hit the bay area. Club IT brings a LA nightlife ambiance to its visitors. Owned by Ruben Keys and Lisa Tejada, have become the talk of local event magazines. With the extensive remodeling Ruben and Liza have put into Club IT, transforms the club scene in the downtown area. With its high ceilings and its high tech energy lighting creates an illuminating lounge setting and dance venue at the same time. Ruben Keys and Lisa Tejada are current musicians themselves, which brings musical background to the club. Not only with his and her musical talent, Ruben and Liza completed studies in Business Administration in 2005. With the extensive background in business administration, Ruben and Lisa were able to open the club of their dreams.
Ruben and Liza have extensive background in business administration and music, however, are in need of informational technology to boost sales, marketing, and data management. Club IT’s mission is to, “offer you live music, DJ’s, dance space and refreshments that suit your lifestyle”. (Wiley, 2005) Without the proper knowledge of data management, the structure of the club could be at stake. Ruben and Lisa took the initiative to hire name as an intern to analyze, strategize, and provide input to Club IT’s growth that will elevate not only the club’s communication externally but internally. Ruben and Liza will be able to view several aspects of different possibilities to find customer demographics; furthermore, through new innovative systems that will allow the nightclub to run efficiently.
During names first visit at Club IT that Friday evening, gave names a chance to evaluate the club, get a feel for the environment, the setting, and its alluring vibe. name best intentions are to analyze the type of cliental the club attracts and what could create a more competitive advantage... [continues]
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